• Jeffree Star revealed how much he made from his "Blood Sugar" eyeshadow palette in Shane Dawson's new YouTube docuseries "The Beautiful World of Jeffree Star."
• In the second episode, "The Secrets of the Beauty World," he told Dawson that he made about $20,800,000, minus a million or two "for costs for goods and all that."
• So in total, Star took home around $19 million for one palette alone.
• "So we have a lot to live up to," Dawson said, referring to their upcoming collaborative line.
• Visit Insider's homepage for more stories.

Beauty mogul Jeffree Star said he brought home $20 million for one eyeshadow palette in Shane Dawson's new YouTube series "The Beautiful World of Jeffree Star."

In the second episode, "The Secrets of the Beauty World," which was released last Friday, Dawson asked Star how much he made from his most popular palette. Star totaled up the numbers for his famous Blood Sugar palette on his iPhone calculator and showed Dawson the number.

Clearly in shock, Dawson looked at the camera and asked cameraman Andrew Siwicki whether he was filming the screen that read "20,800,000."

"You can probably take a million or two off that for costs for goods and all that," Star said, which would still mean he personally took home around $19 million. Star's palettes cost between $28 and $78 each on his site, depending on size.

"So we have a lot to live up to," Dawson said, in reference to their upcoming collaborative line.

Read more: Beauty mogul Jeffree Star says his guards are armed and 'shoot to kill' in Shane Dawson's new YouTube documentary

In the latest episode, Dawson visited the Jeffree Star Cosmetics office and warehouse where Star taught him about how to tell the difference between good materials and low-quality ones, and the importance of making the customer feel special.

"I don't like to add too much because I feel like it fucks with the formula," Star said. "I have perfected eyeshadow. I feel proud and so happy I have perfected eyeshadow and everyone lives for it, so I don't want to add too much."

He added he had trademarked certain words for their collaborative line, such as "conspiracy,""controversy," and "illuminatea"— references to Dawson's love of conspiracy theories, and "tea" meaning "drama."

Back in April, Star lost $2.5 million worth of stock when thousands of products were stolen from one of his warehouses. At the time he described it as "the biggest theft I have ever experienced in my entire career," but if his palette numbers are anything to go by, he probably bounced back from the loss incredibly quickly.

While the business side of Star's empire is interesting, it will be the next installment everyone has been waiting for. The release date hasn't yet been announced, but it will focus on the "Drama In The Beauty World."

Read more:

Jeffree Star is mourning the loss of his dog Daddy after it died following an emergency surgery

Makeup YouTuber Nikkie Tutorials explained why she took a deal for only $50k for her Too Faced collaboration after Jeffree Star said she took 'dirt'

Shane Dawson and Jeffree Star have yet to prove that their 9-part 'documentary' is more than just an advertisement

Why the beauty community on YouTube is one of the most turbulent and drama-filled places on the internet

Jeffree Star surprised his boyfriend with a $150,000 lime green Aston Martin Vantage

Join the conversation about this story »

NOW WATCH: Animated map shows where American accents came from

• You can add YouTube TV to your Roku player through the Streaming Channels menu — however, not all Roku models are compatible with the service.
• YouTube TV is a streaming service that lets you watch over 70 live and on-demand television channels on your Roku player. 
• YouTube TV costs $49.99 per month and lets up to six people use the service at once. 
• Visit Business Insider's homepage for more stories.

Not to be confused with the separate, standalone YouTube service, YouTube TV is a premium streaming channel that offers live television programming from more than 70 TV channels. It includes local streams of all the major networks, as well as ESPN, CNN, the Disney Channel, and more. 

YouTube TV also includes a DVR-like recording feature that lets you store an unlimited amount of live TV (for as long as 9 months) to watch anytime you like.  

The service costs $49.99 per month, and you can watch with up to six accounts at once.  You can also add more premium cable channels, like Starz and Showtime, for an additional fee.

For more information on YouTube TV, check out our article, "'What is YouTube TV?': Everything you need to know about YouTube's subscription streaming service."

To watch YouTube TV on Roku, you'll just need to install the channel.

Check out the products mentioned in this article:

Roku Ultra (From $99.99 at Best Buy)

How to add YouTube TV to Roku

You can watch YouTube TV on most Roku players. Here's how to get started.

1. Using your Roku remote, press the Home button.

2. Select "Streaming Channels" in the list on the left side of the screen, and then select "Search Channels."

3. Search for "YouTube TV." When it appears in the search results, select "Add Channel." Remember that YouTube TV is a separate channel from YouTube. 

4. After the channel is installed, select "OK."

5. Press the Home button again. 

6. Find "YouTube TV" and select it to open it. 

7. If you haven't already subscribed to YouTube TV, you can follow the instructions to sign up using your Roku player and a web browser.

Which Roku players are compatible with YouTube TV

Unfortunately, a number of older Roku players can't play the YouTube TV channel. 

Here's a list of all the models that are fully compatible with YouTube TV:

• All Roku TVs
• Roku Ultra
• Roku Streaming Stick+ and Roku Streaming Stick (3800x and 3600x)
• Roku Express/Express+ (3910x, 3900x, 3710x, and 3700x)
• Roku Premiere+
• Roku Premiere
• Roku 4, Roku 3 (4200x and 4230x), and Roku 2 (4210x)

To find out your Roku player's model number:

1. Press the Home button on your Roku remote. 

2. Select "Settings" in the menu on the left.

3. Select "System."

4. Select "About." You should see your model number. 

Cross-reference your Roku model with the list above to see if it's compatible.

Related coverage from How To Do Everything: Tech:

• How to watch YouTube videos or YouTube TV on your television, and use your phone as a remote control

• How to hide sports scores on YouTube TV to avoid spoilers on games you've recorded

• How to set up and customize a YouTube TV subscription, to access unlimited recording space, personalize your Live TV guide, and more

• 'Does Roku have Spotify?': How to download and stream Spotify on your Roku device

SEE ALSO: The best 4K TVs you can buy

Join the conversation about this story »

NOW WATCH: Here's why phone companies like Verizon and AT&T charge more for extra data

• You can watch video on an Apple Watch, as long as it's embedded in a text message.
• You can't watch YouTube or other streaming video on your Apple Watch. 
• When you get a video via the Messages app, you can tap to play and pause, and control the volume with the Digital Crown. 
• Visit Business Insider's homepage for more stories.

Despite all the capabilities of an Apple Watch, it's not very good at playing video. 

There's no YouTube app for the watch, for example, and for the most part, you can't watch videos on your wrist. 

But there is one significant exception — you can play videos embedded in SMS and iMessages.

Here's how to do it.  

Check out the products mentioned in this article:

Apple Watch Series 5 (From $429 at Best Buy)

How to watch videos on an Apple Watch

1. To watch a video on your Apple Watch, it must be a video file that's embedded in a text message (SMS or iMessage). It can't be a link (like a YouTube URL), and it can only be sent via a message. You can receive a message from someone else or you can send a video in a text message to yourself from your iPhone. 

2. When you receive the message, tap the video thumbnail. The video should start to play.

3. Tap the screen to pause the video. Tap again to resume playback. 

4. You can adjust the volume with the Digital Crown.

5. When you're finished, tap "Done."

You can return to the message in your Messages app to watch the video again later. 

Unfortunately, you can't play video from a link on your Apple Watch. If you try, you'll generally get a message that says your browser does not currently recognize the video file. 

Related coverage from How To Do Everything: Tech:

• How to sync photos to an Apple Watch from your iPhone, to display on the Photos watch face

• 'Why won't my Apple Watch turn on?': How to fix an Apple Watch that won't turn on or respond

• 'What is the Apple Watch Studio?': How to order a custom Apple Watch with Apple's new design studio

• How to play music from Spotify on your Apple Watch, through the Watch app

SEE ALSO: The Apple Watch Series 5 is available now from Best Buy, Apple, and more for $399 and up

Join the conversation about this story »

NOW WATCH: Watch SpaceX's 'most difficult launch ever'

• This is a preview of The Stories Report from Business Insider Intelligence.
• 14-Day Risk Free Trial: Get full access to this and all Digital Media industry research reports.

Stories are on track to become the main format for social media consumption, providing brands with a massive and vital opportunity to reach consumers.

 Facebook CEO Mark Zuckerberg claims the format will supplant News Feed use as soon as mid-2019, a much quicker pace than the social network anticipated. Combined, Stories features on Facebook-owned platforms command a whopping 1.5 billion daily active users (DAU), though some may be double-counted.

Snapchat's audience is significantly smaller, though still sizable at 190 million DAU as of Q1 2019. Stories-centric features have also emerged on several other platforms, including YouTube, Google search results, and even LinkedIn.

The viral acceptance of Stories, their accelerating usage, and their highly engaging nature make it imperative for brands to use the format to reach consumers. This fast-growing opportunity will enable brands to reach consumers in a native format that's immersive and highly appealing to younger demographics.

But because Stories are a completely new animal for brands — most are still playing catch-up to consumer adoption — they must follow best practices to make sure to avoid aggravating users through overexposure, or wasting resources by creating Stories that users don't want to watch. 

In TheStories Report, Business Insider Intelligence identifies the most popular platforms for Stories features, defines best practices to maximize engagement without alienating users, and pinpoints challenges hindering brand adoption for the future. 

The companies mentioned in this report are: Facebook, Google, Instagram, LinkedIn, Messenger, Snapchat, WhatsApp, and YouTube.

Here are some of the key takeaways from the report:

• Millennial users are more likely to watch Stories on Instagram (60%) than Snapchat (53%) and Facebook (48%), according to VidMob.
• Gen Z — comprised mainly of teens — favors Snapchat for watching Stories. Teens are heavy viewers of Stories, and 73% of Snapchat's Gen Z audience consume content via Stories, compared with 70% of Instagram's and 34% of Facebook's, per VidMob.
• Brands looking to build successful Stories campaigns and make meaningful connections with customers should shoot vertical content that's uncluttered and post no more than seven Stories within a 24-hour period, among other best practices.

In full, the report:

• Provides insight into which platforms brands should prioritize based on their target audience segments. 
• Offers an inside look into marketers' best practices for Stories creation. 
• Explores the hurdles the industry will need to clear so brands can take full advantage of the format. 

Interested in getting the full report? Here are two ways to access it:

1. Purchase & download the full report from our research store. >> Purchase & Download Now
2. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of one of the fastest-growing opportunities in short-form video — the Stories format. 

Join the conversation about this story »

• The YouTuber Trisha Paytas said she is transgender in her latest video.
• Paytas said she identified as a gay man because she is attracted to other gay men and loves "glam and voluptuousness."
• She also said she's always had "penis envy."
• Some people were upset because they thought she was making a joke out of transgender issues, and several called her out on social media and in the video's comments.
• "Just know your judgments hurt me a lot,"she wrote in response. "This isn't something I would joke about or take lightly."
• Paytas did not immediately respond to Insider's request for comment.
• Visit Insider's homepage for more stories.

The YouTuber Trisha Paytas posted a video on Monday called "I AM TRANSGENDER (FEMALE TO MALE)."

Paytas, who is infamous for her trolling videos and emotional outbursts, started trending because she said that she felt more masculine than feminine, that she identifies as a gay man because she is attracted to other gay men, and that she loves "glam and voluptuousness."

"I identify with men better," she said. "People always think, like, there's something wrong with me because I don't have, like, that many girlfriends. Like, I love girls. Like, I do love girls, and I love, like, their sensitivity and all that stuff like that. But that's why I identify more as, like, a gay man, because I like guys, but I also identify as a guy."

'I feel really free and liberated'

Paytas also said that she overcompensated for people calling her manly when she was younger by wearing makeup and overly revealing outfits, but that she has always had "penis envy."

"This sounds so crazy to say out loud, but, like, I've just always thought my life would easier if I had that part," she said. "That if I asserted myself I wouldn't be a bitch but I would be, like, a man."

She ended the video by saying that she is "1,000%" transgender but also identified with her sex assigned at birth, and she told people it's OK to identify as whatever you want on any day.

"So I think that's where I'm at, and I feel really free and liberated," she said.

Read more:The life and controversies of YouTuber Trisha Paytas, from public feuds and breakups to identifying as 'a chicken nugget'

In the past few days, Paytas has posted photos on her Instagram Story of herself dressed up as Zac Efron's character in "High School Musical." In a caption for one post, she wrote, "Before u judge me, try hard to love me."

The negative comments on the video soon started rolling in.

One person said Paytas had just described being a tomboy in a "dramatic offensive video to get views."

"Enough is enough how low do these YouTube idiots need to go it's disgusting!!!" they wrote.

Another person said that "this is what happens when you're no longer relevant."

Some people thought she was making a joke out of transgender issues

On Twitter, the musician Grant Landis uploaded a picture of Squidward from "SpongeBob SquarePants" dressed as a clown and said it was Paytas "when she decided to disrespect the entire LGBTQ community for clout because she wasn't getting enough attention."

The YouTuber Stef Sanjati said it was tasteless to make light of transgender issues when trans people in the world are suffering.

"This would be more funny if girls weren't being killed for disclosing this fact," she said.

Vicky Vox, a drag queen, told her followers to report Paytas.

"Using gender identity as click bait is a privileged act of violence," she said. "I'm not gonna stand for it. I don't care what it's actually about. The headline and photo used cannot be serious. Trans people are murdered for quietly trying to live their life. Big NOPE."

Paytas responded to the criticism by saying she wasn't joking when she made the video.

She replied to Sanjati saying it was "not meant to be funny."

"Because I don't look like a traditional male on the outside, I'm a joke?" she said. "Men can wear dresses, heels and makeup u know. Close minded and ignorant."

To Vox, she said, "You don't know me, my journey, my struggle, my transition."

"I've been with a gender identity therapy specialist for the past 6 months cause I hated who I was since I was 3," she said. "Think before you tweet, THIS is more harmful than me sharing my story."

But some were more open to believing her

The British YouTuber Jake Edwards shared some thoughts about Paytas' video in a thread. They said that while the language she used is potentially harmful to the trans community, Paytas did not deserve to be flooded with hate.

"No trans person entered this world with a full understanding of the correct terminology to use," they said. "My main issue with the video was the lack of understanding and conflating gender stereotypes with gender identity. BUT this should be met with allowing Trisha the space to learn."

Paytas also posted more Instagram Stories where she apologized for offending anyone and tried to explain herself further.

"I'm sorry that offended you but that is my truth and my reality that I have been facing," she wrote. "It's honest and it's the difficulty I'm facing while transitioning."

She added that she would not apologize for "what I've lived and gone thru in my struggle to find my true self and identity."

She then gave her followers the opportunity to ask her questions about her "coming out video."

"Just know your judgments hurt me a lot," she wrote. "This isn't something I would joke about or take lightly."

Paytas did not immediately respond to Insider's request for comment.

You can watch the full video below.

• Read more:
• YouTubers are calling out the platform's 'cancel culture' that subjects them to a rampant hate mob and sees them lose thousands of subscribers in a matter of hours
• YouTuber David Dobrik gave a homeless man a car and free Chipotle burritos for a year
• The whirlwind romances and breakups of YouTube stars fuel our appetite for increasingly extreme and dramatic online entertainment
• Jeffree Star says he made $20 million on one eyeshadow palette in Shane Dawson's new YouTube series
• Beauty mogul Jeffree Star says his guards are armed and 'shoot to kill' in Shane Dawson's new YouTube documentary

Join the conversation about this story »

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• Investment bank Piper Jaffray found teens now spend more time on YouTube than they do on Netflix.
• Teens spend 37% of their daily video streaming time on YouTube and 35% watching Netflix, according to Piper Jaffray's fall 2019 survey.
• Still, Netflix remains much more popular among teens than Hulu and Amazon Prime, the survey found.
• Visit Business Insider's homepage for more stories. 

YouTube edged out Netflix as the preferred video streaming platform for teens, according to a new survey from investment banking firm Piper Jaffray. 

As part of its fall 2019 survey, Piper Jaffray polled teenagers about their video habits and found — for the first time — that they spend more time on YouTube than Netflix. Teens reported spending 37% of their daily video consumption on YouTube and 35% on Netflix, according to the survey.

When Piper Jaffray asked teens about their streaming preferences in the spring, Netflix usage was at 37%, while teens spent only 32% of their daily video time on YouTube.

Piper Jaffray analysts attributed YouTube's rising popularity among teens to its diverse content options such as music videos, video game streaming, and influencer videos, according to insight from the survey.

Netflix faltered in subscriber growth during Q2, although it's expected to perform better in Q3. And it still remains much more popular among teens than its subscription streaming service competitors, according to the Piper Jaffray survey. Hulu's teen usage rates remained flat at 7% from the spring to the fall and Amazon Prime's stayed at a similarly consistent 3%.

Cable TV continued its downward trajectory. Piper Jaffray found teens only spend 12% of their daily video time watching cable TV, a 2% dip from the spring survey. In 2016, cable TV sat at 26% in the same survey.

"As teens see their households continue to migrate away from traditional TV services, we expect a growing transition of consumer content spend towards online video services," Piper Jaffray analysts wrote in the report. "Looking into 2020 and beyond, despite increasing competition from Disney and Apple, we are optimistic regarding ongoing international sub growth and price increases."

SEE ALSO: Netflix has focused on India as a key area for growth. Exclusive data tells the story of its progress.

Join the conversation about this story »

NOW WATCH: Pixar has a secret formula for making perfect films. Here are 5 rules that make its movies so special.

• The entrepreneur Sunny Lenarduzzi shares tips on how to use YouTube to build a business on her channel, which has 320,000 subscribers.
• Lenarduzzi helps clients figure out how they can use YouTube to sell products and programs, explaining how to take viewers and make them customers. 
• Lenarduzzi outlined for Business Insider how someone could build and scale a business using YouTube, from figuring out what to sell to creating content that will get views. 
• Click here for more BI Prime stories.

Sunny Lenarduzzi wants to inspire her followers to ditch traditional careers and be their own bosses online by using YouTube to scale their businesses. 

Lenarduzzi shares tips on how to build a business using YouTube with her 320,000 subscribers. The Vancouver, British Columbia, resident walks business owners through how they can build an audience, from marketing to sales tools, and turn that audience into paying clients. 

Programs like Lenarduzzi's are popular on YouTube, and creators like Kevin David, Benji Travis, and Amy Landino are among those who have built similar external programs off YouTube fame. 

In an interview with Business Insider, Lenarduzzi shared tips on how to build an audience on YouTube and direct that audience to whatever you are trying to sell online.

Ad revenue and brand sponsorships aren't the only way.

"I noticed that most people who were doing YouTube were talking about it from the perspective of being a creator and getting views and subscribers," Lenarduzzi said. "I've never approached it that way." 

Lenarduzzi approaches YouTube by thinking about how she can take her viewers and make them customers off the platform. She doesn't care about AdSense or sponsorships, she said, and prefers to create a consistent business from YouTube without relying on either method.

She's worked with a sponsor in the past and said the experience was "painful" because of how drawn-out the approval and payment process was, and that she still "had a boss" who was in control.

Figuring out what to sell.

The hardest part is narrowing down what you want to sell, she said, and knowing that it's actually profitable.

Lenarduzzi sells an online course, which she built using the website Thinkific, she said. There are a ton of great "plug-and-play" platforms online to help you build a course like this, she said.

Start with YouTube and the traffic that comes with having a channel.

Once you understand your product, you should build out a machine that consists of pieces and parts that will ultimately turn a viewer into a customer, she said. 

Start with YouTube and the traffic that comes with having a YouTube channel. Then use that to drive viewers to an email list, and then offer a free training over email. Lastly, pitch them your programs or other full product. 

Create an offer and don't worry if it's not perfect.

There's an issue around perfectionism when it comes to building offers, she said. You don't need to focus on making everything look perfect. Her webcam videos are her most successful videos because she cares more about reaching the viewer than how it looks, she said. 

Formulate an offer for your client based on what you know and can give. This should be a prototype that you continue to improve as you go along, she said, year over year.

Find your clients in multiple ways.

She said there are two main ways she finds new clients online: evergreen and on-demand. 

On-demand client attraction is about finding people who are interested in your topic by searching through keywords and hashtags on social media, she said. Once you have found them, you can build a relationship with these people (direct messaging or email, for example), and they will begin noticing your content and eventually start buying from you, she said. 

Evergreen client attraction involves using YouTube and its power as a search platform. If you can rank your video as the No. 1 result for your keyword, that is impactful, she said.

For example, you want to be looking at 100 to 1,000 "search per month, search volume" she said, which means how many videos exist within that search. Aim for fewer than 100,000, she said. There's less competition.

"Look up a keyword," she said. "See who the top-five ranking videos are and see if there's videos older than one to two years. If there is, you have an opportunity to pop to the top with brand-new content on that topic."

But make sure people are searching for the topic. If a video has been near the top for five years, and has only 40 views, then there isn't much demand for that topic. If it's been there for a year and has half a million views, then there is a huge demand, she said.

The ultimate goal is to turn these viewers into clients, she said. But YouTube search can be a way to get them in the door.

For more on how influencers are profiting from their success online, according to industry professionals and creators, check out these Business Insider Prime posts:

• A 5-step guide to making the most money possible from YouTube video ads, with advice from top creators: We talked to industry insiders about how a YouTube creator could monetize their channel through ad revenue and the tactics influencers are using.
• How Instagram influencers land their first brand-sponsorship deals: Influencers and brand execs share their tips for landing that first deal.
• 4 tips to getting your first 1,000 YouTube subscribers, according to a creator with millions of them: We spoke with entrepreneur Benji Travis on his four tips people could follow to get their first 1,000 subscribers on YouTube.

Join the conversation about this story »

NOW WATCH: How to choose between IMAX, 3D, and Dolby Cinema at the movie theater

• Belle Delphine is a popular Instagram model whose account — with about 4.5 million followers — was shut down in July over what the photo-sharing app said was a violation of its rules.
• She has gained traction this year with two viral stunts: selling $30 jars of bathwater and creating a PornHub account that featured her eating a picture of the YouTube personality PewDiePie.
• After disappearing from social media in August, Delphine returned this week to say that she had been arrested after spray painting the car of someone who had stolen her hamster.
• Here's everything you need to know about the British cosplayer and "gamer girl."
• Visit Business Insider's homepage for more stories.

A 19-year-old Instagram model had her account shut down in July, just weeks after going viral for selling her bathwater to "thirsty gamer boys" for $30 a jar.

Belle Delphine, a British cosplayer famous for her provocative photos, has been on Instagram since 2015. But the bathwater stunt, combined with an earlier gag involving the website PornHub, thrust her into the spotlight this year.

Before her account was shut down, Delphine had as many as 4.5 million Instagram followers. Separately, she has almost 4,400 supporters on Patreon, where anybody who pledges $25 a month or more can view her "lewd HD photosets," and those who pay $50 or more a month get access to her Snapchat, which is described as her "'naughtiest' social media."

However, Delphine disappeared from social media in August, leading people to speculate what had happened. She reappeared on Twitter this week to say it was because she had been arrested because she had spray painted the car of someone who had stolen her hamster. Unfortunately, the United Kingdom's Metropolitan Police don't release arrest reports, so Business Insider is unable to corroborate Delphine's story.

Here's everything you need to know about the Instagram star Belle Delphine:

SEE ALSO: 15 of the 25 'prospective corporate sponsors' of the Straight Pride parade are joining Netflix in refusing involvement, and some are threatening legal action

Belle Delphine is a 19-year-old model from the United Kingdom who has gained a significant social-media following since she first started posting content to Instagram in 2015.

Source: Know Your Meme

Delphine's content is usually provocative and often not safe for work. She's most famous for making the "ahegao" facial expression in her photos.

We'll let Wikipedia define that for you: "Ahegao is a term of Japanese pornography describing a facial expression of fictional characters during sex often used in pornographic videogames, manga and anime."

Source: Know Your Meme

In addition to her Instagram, Delphine also runs a YouTube channel with nearly 600,000 subscribers. However, she's only posted three videos there.

Delphine runs a Patreon account for "creating photos and lewd content" that has almost 2,700 paying fans. For $50 or more a month, "patrons" can get access to Delphine's premium Snapchat account, which features her "naughtiest" photos.

Source: Patreon

In June, Delphine went viral when she told her followers she'd create an account on the popular PornHub site if one of her Instagram posts got over 1 million likes. But instead of posting porn, as her fans may have expected, she uploaded 12 videos to PornHub that showed her doing things like cuddling two stuffed roosters and eating a picture of the YouTube personality PewDiePie.

In response to Delphine's trolling, fan responses included disappointment and glee, with one person comparing her to a "2019 Andy Warhol."

Source: Business Insider

In July, Delphine started selling $30 bottles of "GamerGirl Bath Water" on her online store for "thirsty gamer boys." She advertised the water by posting Instagram videos of her playing in a bathtub. To even Delphine's surprise, the jars of bathwater sold out in just three days.

Source: Business Insider, Twitter

Although Delphine sold the bathwater with the disclaimer that the water "is not for drinking," people online were quick to consume it. People who posted reviews online said the water tasted "so salty" and "candy-like."

Source: Business Insider

Delphine's two Instagram accounts were shut down in July after what the company said was a violation of its rules — though it didn't go into details. However, reports have indicated it was due to a coordinated reporting campaign of claims of "nudity or pornography" made against her account.

Source: Business Insider

Jokes about Delphine's bathwater eventually made it to an episode of PewDiePie's popular "Meme Review" series in September. PewDiePie recently returned from his post-wedding honeymoon, and posted a photo to Instagram of him sitting in a bathtub filled with flowers. Fans, including YouTuber James Charles, joked that he should sell his bathwater.

Source: PewDiePie on Instagram

PewDiePie jokingly announced in the video that he would sell bottles of his bathwater for $29, undercutting Delphine's price by $1. Although we wouldn't put it past PewDiePie to actually go through with the joke, no bottles of bathwater have yet to appear for sale on his merchandise store.

Source: PewDiePie on YouTube

Although Delphine's Instagram was shut down in July, her Twitter, YouTube, and Patreon accounts remained online. But she disappeared from even those in early August, leading people to question what happened to her sudden social media hiatus.

But in early October, Delphine broke her silence. She posted on Twitter that she had been arrested, and shared a photo that appears to be her mugshot. Delphine said that she was arrested after spray painting the car of a girl who came to one of her parties and stole her hamster. "At least I got my hamster back. b---h," Delphine wrote on Twitter. Police in the United Kingdom don't disclose arrest reports, so it's impossible to corroborate.

Tweet Embed:
//twitter.com/mims/statuses/1181226370711670790?ref_src=twsrc%5Etfw
I got arrested lol pic.twitter.com/11GJXHpLqFTweet Embed:
//twitter.com/mims/statuses/1181385098157023232?ref_src=twsrc%5Etfw
I stg this girl came to my party and stole my hamster. I have no idea why, or who tf does that? I spray painted the fucc out of her car and got arrested, at least I got my hamster back. bitch pic.twitter.com/UoKbZ4XTaU

• Piper Jaffray, a financial analyst company, released the results of its most recent survey of Generation Z's habits and favorite brands.
• As part of the survey, teens were asked about their favorite influencers and personalities to follow on social media.
• The top 10 social media personalities include four YouTubers, two beauty influencers, and President Donald Trump.
• Visit Business Insider's homepage for more stories.

Teens' icons and role models aren't just actors and athletes anymore — now, they're looking up to their favorite people to follow on Instagram and YouTube.

Financial analysts at Piper Jaffray recently surveyed 9,500 teenagers as part of its biannual project to gain insight into Generation Z's favorite brands, day-to-day habits, and preferences when it comes to shopping, spending money, and spending time.

The results, released Tuesday, show a lot about teens' social media behavior: they're spending more time watching videos on YouTube rather than on Netflix, and Instagram is their most-frequented app — although Snapchat remains the favorite.

Researchers also asked teens about their favorite influencers and personalities to follow across social media. The top 10 people that teens chose have massive presences across Instagram, YouTube, and Twitter. 

There are the top 10 most popular social media personalities, per Piper Jaffray's fall 2019 Generation Z survey:

SEE ALSO: Inside the rise of TikTok, the Chinese video-sharing app that's currently the No. 1 iPhone app in the US

(tied) 10. Sommer Ray

Top social media platform: Instagram — 22.8 million followers

Sommer Ray is a 23-year-old fitness model who has amassed a massive presence on Instagram. She also runs a YouTube channel where she posts vlogs and fitness workouts, and hosts a podcast with influencer Amanda Cerny.

(tied) 10. Danny Duncan

Top social media platform: YouTube — 3 million subscribers

Danny Duncan is known for posting YouTube videos of pranks and athletic stunts. He just wrapped up his second "Virginity Rocks" tour, which have included"a dance-off between little people, haircuts for his fans, and jousting matches onstage."

8. Kevin Hart

Top social media platform: Instagram — 79.9 million followers

Kevin Hart is a prolific comedian and actor who is as popular as he is controversial: He was slotted to host the Oscars this year, but stepped down after anti-LGBTQ tweets and stand-up jokes were surfaced. He recently suffered a "major back injury" in a car crash.

7. Dwayne "The Rock" Johnson

Top social media platform: Instagram — 158 million followers

Dwayne "The Rock" Johnson — the pro wrestler turned actor — has made a name for himself on Instagram, where he frequently posts everything from workout regimens, behind-the-scenes shots from film sets, and cute moments with his kids. He recently got married to his longtime girlfriend, Lauren Hashian.

6. LeBron James

Top social media platform: Instagram — 51.9 million followers

Professional basketball player LeBron James is one of the most well-known NBA stars, and arguably one of the best of all time. He's the most-followed American athlete on Instagram, where he shares photos of both his Los Angeles Lakers team and his family, including their Taco Tuesday night that he recently attempted (and failed) to trademark.

5. Emma Chamberlain

Top social media platform: YouTube — 8.5 million subscribers

Emma Chamberlain is one of the most talked-about Generation Z-aged influencers. She's grown her fame in just two years on YouTube, where she posts candid vlogs from her daily life that teen girls can relate to.

4. PewDiePie

Top social media platform: YouTube — 101 million subscribers

PewDiePie, aka Felix Kjellberg, is the most-followed solo YouTuber on the platform. He's known for his popular videos where he gives commentary while playing video games, as well as his coverage of internet memes and viral videos. Kjellberg has also attracted negative attention for a long history of offensive racist and anti-Semitic remarks, which YouTube has punished him for.

3. Donald Trump

Top social media platform: Twitter — 65.4 million followers

The president of the United States is known tweeting often about both personal and political matters. He's tweeted out official White House administration changes, racist remarks about a congresswoman, and typo-riddled posts that have spurred their own memes.

2. Kylie Jenner

Top social media platform: Instagram — 147 million followers

As a member of the Kardashian-Jenner clan, Kylie Jenner has been in the media spotlight since she was 10 years old. Now, Jenner is one of the most popular stars on Instagram, has a daughter named Stormi, and runs a wildly popular make-up company called Kylie Cosmetics, which is valued at $900 million.

1. David Dobrik

Top social media platform: YouTube — 14 million subscribers

David Dobrik is only 23, but he's been around as one of the most recognizable social media stars for years. He was one of the most popular stars on Vine before the app shut down, and runs a popular YouTube channels with vlogs and challenges that often feature members of the Vlog Squad, made up of other former Vine stars.

This is a preview of a research report from Business Insider Intelligence. To learn more about Business Insider Intelligence, click here. Current subscribers can log in and read the report here.

Social platforms are ramping up on emergent video formats to drive new and deeper forms of engagement across their sites and apps, yielding new opportunities for brands.  

As platforms experiment beyond in-feed videos, new formats and user behaviors around social video present meaningful opportunities for brands to reach millions of social users. In 2018, social platforms saw explosive growth around innovative video formats like Stories; a rising push around communal video experiences; the launch of new video-centric hubs on social platforms (e.g. IGTV); and the expansion of more premium or longer-form fare. 

In The Social Video Report, Business Insider Intelligence examines how video is evolving on social platforms, and how each platform's priorities are developing and shifting as social networks seek to scale viewership on this content. Social platforms continue to undergo transitions in a bid to capture user attention, but each represents a significant key to understanding how the social video landscape is expanding and reorganizing around new formats and distribution models. 

The companies mentioned in this report are: ByteDance, Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, WhatsApp, and YouTube.

Here are some of the key takeaways from the report:

• Social video advertising investment is expected to grow significantly in coming years. Social video ad spend is expected to reach $25.6 billion by 2023, up 128% from $11.2 billion in 2018, per Business Insider Intelligence forecasts.
• Social video ad spend flows overwhelmingly to the dominant social platforms: Facebook, YouTube, Twitter, and Snapchat. Nearly three-quarters of YouTube ad revenue comes from video content, 60% for Snapchat, and 55% for Twitter, per eMarketer. Video is only 30% of Facebook’s total ad revenue, but the social giant accounts for the largest share of social video ad spend overall. 
• The Stories format has seen explosive growth over the past year. That growth continues to flow overwhelmingly to Instagram: Instagram Stories hit 500 million daily active users (DAU) as of Q4 2018, up from just 150 million DAU in Q1 2017. Instagram is the leading platform for Stories consumption and sharing: 54% of users say they use Instagram Stories the most, compared with other platforms, per Business Insider Intelligence exclusive data.
• Instagram launched IGTV, which it intended to be a YouTube competitor on long-form, user-generated video — albeit mobile-first and vertically oriented. If IGTV can convert Instagram's 1 billion users to consume video there, it could represent a massive, scalable opportunity as soon as the platform starts to monetize the section with advertising.
• Facebook Watch has pivoted to a communal viewing focus as it looks to scale viewership. But even though half of US adults say they've never even heard of Watch, some shows have demonstrated that they can gain loyal followings nevertheless.
• Snapchat continues to traffic heavily in ephemeral video, but the app is ramping up on premium video through Snapchat Originals. That push has helped drive a surge in video engagement on the app: As of fall 2018, the amount of time users spent watching shows each month nearly tripled since January 2018.
• TikTok's rapid growth has suggested that there's space in the landscape for short-form social video. TikTok has been downloaded more than 1 billion times globally, and was the No. 4 non-game app worldwide in 2018 on both iOS and Android devices, per Sensor Tower data. 

In full, the report:

• Examines and forecasts the rapid growth of social video ad revenue through 2023 across each major platform.
• Identifies how video formats are evolving on social platforms as companies seek to drive new types of engagement among users.
• Presents a platform-by-platform portrait of key social platforms' emergent video efforts and how they're each performing on key measures, including audience uptake and monetization. 

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The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of social video.

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• The US Senate Intelligence Committee on Tuesday published a report on Russian election interference.
• The report accused Google's YouTube of being the "propaganda vehicle of choice" for RT, the Russian state-sponsored news organization.
• But lawmakers also wrote that YouTube was less popular than Facebook, Instagram, or Twitter as the platform of choice for large-scale Russian propaganda operations.
• Visit Business Insider's homepage for more stories.

A panel of US lawmakers published a report Tuesday accusing YouTube of being the "propaganda vehicle of choice" for the Russian state-sponsored propaganda outfit RT.

The report by the Senate Intelligence Committee focused on internet misinformation campaigns waged by the Internet Research Agency, a notorious Russian troll operation that functioned mainly under the guise of fake accounts.

In good news for Google, the report mostly said that Facebook, Instagram, and Twitter were the platforms of choice for the IRA.

"There is little evidence that the IRA's operational efforts were as reliant on Google's products as they were on Facebook, Instagram, or Twitter to execute the most outwardly visible aspects of their information warfare campaign," the report said.

But, it continued, while Google products aren't as widely used, its hands aren't clean.

Read more:Trump told 2 top Russian officials in 2017 that he wasn't bothered about Russia's election meddling

Of the Google products used, YouTube was the most popular, and the vast majority of IRA videos were targeting black Americans by addressing "racial issues" such as police brutality. Senators singled out YouTube, however, as facilitating a much less surreptitious form of Russian propaganda.

"YouTube continues to be the propaganda vehicle of choice for Russia's state-sponsored news organization, RT (formerly Russia Today)," the report said. "As of February 2019, RT had nearly 3.3 million global subscribers on its YouTube channel."

At the time of writing, RT's YouTube channel had over 3.7 million subscribers.

The report also accused Google's search engine of elevating disinformation and extremist content and gave an example. "Days after the 2016 presidential election, a falsified media account of President-elect Donald Trump having won the popular vote briefly ranked higher than stories that accurately reflected the US popular vote result," the report said.

Trump's Democratic presidential rival in 2016, Hillary Clinton, in fact won the popular vote.

Thus far Google has managed to escape largely unscathed by questions of Russian state interference, which have centered more on social-media platforms like Facebook and Twitter where Russian trolls can create millions of fake accounts. In November 2017, Google's general counsel at the time, Kent Walker, told senators, "Google's products didn't lend themselves to the kind of micro-targeting or viral dissemination that these actors seemed to prefer."

And last December, Google CEO Sundar Pichai acknowledged that state-sponsored bot networks could manipulate YouTube by downvoting videos or flooding them with negative comments. Pichai said Google had sophisticated tools to detect this kind of activity.

The report asked Trump to condemn foreign interference in American elections, though its release comes just days after Trump called on Ukraine and China to investigate the 2020 American presidential candidate Joe Biden.

"We've invested significantly to detect phishing and hacking attempts, identify foreign interference, and protect campaigns from digital attacks," a YouTube spokeswoman told Business Insider. "We'll continue this work and will keep sharing information with law enforcement and industry."

SEE ALSO: Russian trolls tried to stoke racial divisions with the NFL kneeling debate and Colin Kaepernick well after 2016, Senate report says

Join the conversation about this story »

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• Business Insider is recognizing the leaders who are helping shape the careers of YouTube influencers in 2019.
• We are highlighting 14 power players of talent management, based on who is successfully assisting creators in their digital businesses.
• These talent managers help their clients diversify their online brands, build lasting partnerships with companies through influencer marketing campaigns, and even develop consumer products.
• Click here for more BI Prime stories.

YouTube creators are dominating the influencer space, with millions of followers and brand deals that earn them strong incomes.

Each year, new creators are breaking into the industry, and the demand for managers to help them sustain their success and growth has increased.

Business Insider is recognizing the power players who are helping shape the careers of these stars in 2019. In this inaugural list, we are highlighting the top 14 YouTube talent managers who are assisting creators with their digital brands and businesses.

These talent managers help their clients diversify their online brands and build lasting partnerships with companies through influencer marketing campaigns. They also often assist their clients in developing consumer products and merchandise, which has been popular among influencers in 2019.

The landscape has changed over the past few years as YouTube has evolved as a platform.

The once popular multichannel networks (or MCNs) that dominated the online-talent space — signing up hundreds, and even thousands, of clients — have experienced a decline, with some major players shutting down.

As this shift has happened, firms with smaller rosters of top clients have risen to the forefront. These new power players have developed expertise in the many facets of the influencer world in 2019.

They advise clients against promoting products that could damage their careers and help in operating companies and selling direct-to-consumer products. Some even own product lines under venture arms.

Reed Duchscher, who managers creators like MrBeast (24 million YouTube subscribers), told Business Insider that he focuses on helping clients create and structure new businesses and build out their internal teams.

"One core reason I think YouTube talent managers are important is due to the fact that most successful channels are run by young people," he said. "We're seeing 15- and 16-year-old kids garner hundreds of millions of views each month, before they even graduate high school. We help them avoid the pitfalls of working through this industry."

Managers earn revenue by receiving a cut of the influencer's earnings, which typically ranges from 10 to 20%, depending on how much the manager does for the client, according to industry insiders.

To form this list, Business Insider relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists. We chose them based on their experience in the YouTube influencer space, their responsibilities, and their influences on the business of being a creator. 

The power players are listed in alphabetical order:

Amron Lopez – talent manager, Authentic Talent and Literary Management

Amron Lopez, a talent manager at Authentic Talent and Literary Management, assists clients in the digital and international department of Authentic Talent. 

He began his career at Creative Artists Agency in 2011 and previously worked at Big Frame as a talent manager, with a background focusing on building the careers and brands of talent spanning Hollywood and Asia.

Lopez has helped clients like Olivia Rouyre and Amanda Pavillard in brand partnerships and in extending their careers past YouTube. The lifestyle vloggers are also known for occasionally being featured in the top YouTube star Emma Chamberlain's videos and social-media pages (8 million subscribers).

Lopez has built relationships with brands like Acuvue, Maybelline, and Coach — and established deals with companies like Facebook, YouTube, Nestle, and Smart Telecommunications. 

Talent includes:Ranz and Niana (9 million and 8 million subscribers, respectively), Luke Korns (2 million subscribers), Olivia Rouyre (678,000 subscribers), Amanda Pavillard (182,000 subscribers). He has worked with Kian and JC (3.6 million subscribers). 

Ashley Rachel Villa – CEO, Rare Global

Ashley Rachel Villa leads the female-focused and female-run management company Rare Global. She is both a manager and a lawyer, and she consults for brands and entertainment entities within the digital-media space.

She manages top YouTube influencers like the YouTube personality Wengie, who has 13.9 million subscribers on her main channel under the same name. Wengie is best known for her DIY and craft videos, like "DIY Edible School Supplies" with 48 million views, or "How to Sneak Candy in Class" with 44 million views. 

Rare Global recently started a division of "midtier" influencers, providing clients between 200,000 and 800,000 followers with strategy and mentorship resources. 

Before founding Rare in 2015, Villa was a legal counsel at StyleHaul, the YouTube multichannel network. There, she worked on agreements in digital media, fashion, and beauty.

Villa gained experience as a lawyer in film and entertainment at Lionsgate Entertainment Corp.

Talent includes:Jenn Im (2 million subscribers), Jackie Aina (3 million subscribers), Merrell Twins (4 million subscribers), Wengie (13.9 million subscribers). 

Courtney Carter – founder, Carter Media Group

Courtney Carter is the founder of Carter Media Group, a management and media company that represents and partners with creators. 

She serves as manager and production partner to the YouTube star Liza Koshy, who has 17.6 million subscribers. 

Carter is an executive producer for all seasons of Koshy's YouTube Original show, "Liza on Demand," which is now on its second season. 

Previously, Carter served as an agent in digital-talent packaging and brand partnerships at Creative Artists Agency (CAA). There, she worked to package and sell multiple shows across television and digital. Before CAA, Carter served as director of sports management and branded content at ESPN.

Carter began her career in ad and partnership sales working for Madison Square Garden and Major League Soccer.

Talent includes: Liza Koshy (17.6 million subscribers).

Dan Levitt – CEO and founder, Long Haul Management

Dan Levitt is the CEO and founder of Long Haul Management, a digital-first management firm that manages a client whose channels have over 20 million subscribers, as well as several of YouTube's top gaming, sports, and pop-culture stars.

Levitt also serves as an executive producer on the Streamy-winning YouTube Red series "MatPat's Game Lab" and has previous experience working for companies like Big Frame, Disney, and Columbia Records. 

He's conducted branded integrations with major media brands, including Google, Netflix, Nike, Adidas, and Nintendo. And he has assisted his clients in recurring partnerships with companies like SeatGeek, Hulu, Dollar Shave Club, and Audible.

Talent includes: MatPat (Game Theorists/Film Theorists/GT Live, totaling 20 million subscribers), Kristopher London (1.9 million subscribers), Jesser the Lazer (2 million subscribers), CashNastyGaming (3 million subscribers), Qias Omar (1 million subscribers). 

Digital Brand Architects – Christina Jones and Hilary Williams Dunlap

Digital Brand Architects is a talent-management firm representing creators and publishers. DBA has a products division, Digital Brand Products; a podcasting studio, Dear Media; and is partners with the conference series and platform Create and Cultivate. 

DBA was acquired by United Talent Agency, an agency representing artists and other entertainment professionals, this year. 

Christina Jones, the vice president of talent at DBA, and Hilary Williams Dunlap, the senior vice president of talent at DBA, assist clients across the travel, family, fashion, food, home, and beauty verticals.

Jones' clients have scored partnerships with companies like MAC and Johnson & Johnson, and her clients include influencers like Patrick Starrr (4 million subscribers). Starrr is known as one of the top YouTube beauty influencers online and as one of the first "men in makeup."

Dunlap identified a brand and retail partner for her client Marianna Hewitt, a lifestyle and beauty influencer. The denim collaboration with DL1961 sold at Nordstrom and other retailers. She also helped her client Camila Coelho attend the Met Gala with Diane von Furstenberg. 

Talent includes:Camila Coelho (1.2 million subscribers), Marianna Hewitt (297,000 subscribers), Patrick Starrr (4 million subscribers), Nyma Tang (1 million subscribers), and Bretman Rock (6.6 million subscribers). 

Evegail Andal – CEO and founder, Matter Media Group

Evegail Andal is the CEO and founder of Matter Media Group, a boutique management firm in the fashion, beauty, and lifestyle spaces.

Her lifestyle and beauty YouTube clients, like influencer Alisha Marie, who has 8 million subscribers, have experience working on brand campaigns with companies like BMW and Starbucks. 

Andal focuses on talent support, like assistance with search-engine optimization, platform guidance, and event coordination.

She began her career in entertainment marketing, working for Sony, E!, and Flaunt Magazine. Her entertainment experience placed her in charge of public relations and social media on platforms like NYX Cosmetics, Sketchers, Pixi, and Pop Beauty.

As a talent manager, her roster of talent has established long-term partnerships with brands such as Teen Vogue, L'Oréal, Pantene, and Macy's.

Talent includes: Alisha Marie (8 million subscribers), Adelaine Morin (2.6 million subscribers), Azlia Williams (499,000 subscribers), and Katy Bellotte (470,000 subscribers). 

Fullscreen Media – Mahzad Babayan and Michael Gordon

Fullscreen Media, which was acquired by AT&T's Otter Media in 2014, is a sprawling digital-media company that has been involved in many businesses connected to the influencer space (to varying degrees of success).

Fullscreen's talent-management business, however, has remained a central part of the brand, and today, it assists its influencer clients in scaling engagement and various monetization opportunities.

Michael Gordon, the director of talent, has signed and managed clients including the gaming YouTuber Tfue (11 million subscribers) and the scuba diver Dallmyd (9 million). Jake Koehler, who goes by Dallmyd online, is a successful underwater-treasure hunter who earns money by filming himself search waterways for "lost treasure."

Mahzad Babayan, the director of talent at Fullscreen, has nearly 10 years of experience in both production and management and is responsible for helping top YouTube clients like Cody Ko and Noel Miller in brand expansion.

Ko and Miller are known for their YouTube series "That's Cringe," with videos that have over 14.8 million views, and their podcast "Tiny Meat Gang," which they've expanded into a tour. They have also partnered with brands like the ticket-selling service SeatGeek and the coupon browser-extension Honey.

Clients include: Tfue (11 million subscribers), Dallmyd (9 million subscribers), Cody Ko (3.8 million subscribers), Noel Miller (1.5 million subscribers), Miles McKenna (1 million subscribers), and Alyx Weiss (1.7 million subscribers). 

Gleam Futures – Maddie Chester and Briony Gaffer

Gleam Futures is a talent-management firm behind popular UK vloggers like the beauty and lifestyle influencer Zoe Sugg, known as Zoella online (11.6 million subscribers), and the lifestyle mommy vlogger Louise Pentland (2 million subscribers). 

Maddie Chester has managed Sugg and the Zoella brand since 2013. This involves generating and negotiating deals and opportunities, including publishing and product licensing, brand-product collaborations, app development, and brand partnerships, as well as advising on PR and charity strategies.

Briony Gaffer is a talent manager with experience in influencer campaigns like the YouTube star Niomi Smart's campaign with L'Oréal Botanicals. She has also helped clients in negotiating multiple ambassador roles with brands such as Dior Beauty, L'Oréal Paris, and Armani Beauty. 

Talent includes:Zoella (11 million subscribers), Victoria Magrath (628,000 subscribers), Niomi Smart (1.6 million subscribers), Lewys Ball (395,000 subscribers), Sean Elliott O'Connor (459,000 subscribers).

Jack Reed – CEO and cofounder, Millennial Entertainment

Jack Reed is the CEO and cofounder of Millennial Entertainment, a YouTube-focused management firm.

He works with top content creators and social-media influencers, like David Dobrik, who has 14 million subscribers, and various members of his Vlog Squad.

Dobrik has expanded his digital brand with recent TV experiences, like hosting Nickelodeon's 2019 Teen Choice Awards and appearing as a judge in the upcoming show "America's Most Musical Family." A recent survey by the investment-banking firm Piper Jaffray found that Dobrik was US teens' favorite person to follow on social media.

Reed has assisted clients like Dobrik in building partnerships with SeatGeek, Honey, Electronic Arts, and Chipotle. 

Reed got his start in digital talent after reaching out to Dobrik once the star began to gain popularity online from his short-form videos on the defunct social platform Vine.

Talent includes: David Dobrik (14 million subscribers), Jason Nash (2 million subscribers), Jeff Wittek (1.5 million subscribers), and Trey Kennedy (426,000 subscribers). 

Jordan Worona – CEO, We Are Verified

Jordan Worona is the CEO of We are Verified, a digital-talent-management group with clients like the popular YouTube vlogger Tana Mongeau (4.9 million subscribers). 

Worona specializes in working with online influencers and has previous experience working with digital talent at both Studio 71 and Fullscreen.

Worona is known online for managing Mongeau and her wildly popular YouTube channel and career. Mongeau, who recently had a viral wedding with her fellow YouTube star Jake Paul, has featured Worona across her social platforms and on videos like "My Manager Teaches Me How to Drive (I Almost Killed Us)," which has 1.6 million views.

Worona also assists Hunter Moreno on his merchandise line Make Sure Your Friends Are Okay, and he helps the influencer Trisha Paytas (4.9 million subscribers) with her monthly subscription box Glitter Bitch Box. 

Clients include: Tana Mongeau (4.9 million subscribers).

Naomi Lennon – president, Lennon Management

Naomi Lennon is the president of the social-media-influencer talent-management firm Lennon Management.

Since 2009, Lennon has managed some of YouTube's biggest influencers, including the beauty influencer Rachel Levin, who goes by RCLBeauty101 online and has 14 million subscribers. 

Lennon has negotiated and overseen campaigns for clients with top brands like Ford, Covergirl, Clinique, Pepsi, and Target. 

Lennon Management has expanded to include influencer product lines, investments in digital startups, and a musical-artist department. 

Lennon is also an executive producer for the digital-entertainment studio New Form Digital's "The Fourth Door," starring the actress Monique Coleman and the YouTube star Joey Graceffa.

Talent includes: RCLBeauty101 (14 million subscribers), Alphacat (784,000 subscribers), RackaRacka (5.8 million subscribers), and Markian Benhamou (257,000 subscribers). 

Petar Mandich – chief talent officer and cofounder, Addition Management

Petar Mandich is the chief talent officer and cofounder of Addition Management, which focuses on the distribution of content and the creation of original programming across platforms, as well as assisting clients in expanding to product merchandise to enhance their digital brands. 

Mandich works with leading digital talent like Joey Graceffa (9 million subscribers on YouTube), who is a New York Times bestselling author and the driving force behind the YouTube Originals show "Escape the Night."

Mandich is the executive producer on all four seasons of Graceffa's series, and he got his start in artist and music management at The Collective (now Studio 71).

Talent includes: Joey Graceffa (9 million subscribers), iJustine (6 million subscribers), Erin Robinson (190,000 subscribers), Evelina (1 million subscribers) and Jennifer Zhang: JENerationDIY (2 million subscribers).

Reed Duchscher – president and CEO, Night Media

Reed Duchscher is the president and CEO of Night Media, a digital-talent-management firm behind top creators like Jimmy Donaldson, known as MrBeast online, who has 24 million subscribers and videos that can be consistently found on YouTube's trending page. 

Donaldson met Duchscher when he had 1.9 million subscribers and two employees. After working with Duchscher, Donaldson now has over 20 million subscribers and 18 full-time employees.

Duchscher is actively working with 10 influencers with over 1 billion views per month, including creators in the vlogger-gaming space, like Preston, Unspeakable, and Ssundee.

Duchscher left a career in NFL management to pursue working with digital creators. Starting in 2015 with the now popular YouTube group Dude Perfect, Duchscher has built long-term deals for clients with companies like Elmer's glue, Hot Wheels, Disney, Sonic, Hot Pockets, and OnePlus. 

Talent includes:MrBeast (24 million subscribers), Preston (10 million subscribers), Unspeakable (4 million subscribers), Ssundee (12 million subscribers), Leah Ashe (2 million subscribers), Brianna (1.76 million subscribers), and Typical Gamer (8.5 million subscribers).

Select Management Group – Charley Button, Lisa Filipelli, Scott Fischer, Mike Jezusko, Fred Johnson, Caroline Nardilla, Amy Neben, Alex Rocca, and Adam Wescott

Select Management Group is a digital-first talent-management firm that assists clients in endorsement opportunities, licensing deals, and acting opportunities. It's affiliate venture Third Act Entertainment produces original film, television, and digital content.

In 2018, founding partners Scott Fisher, Adam Wescott, and Lisa Filipelli merged groups Flip Management and Select Management Group into one management firm, later promoting Amy Neben as a partner. 

Select assists clients in expanding their online businesses, from launching consumer products to building brand partnerships, with top YouTube clients, including the lifestyle vlogger MyLifeAsEva and the beauty vlogger LaurDIY.

The company also developed, produced, and sold "This Is Everything: Gigi Gorgeous," and "Me and My Grandma," which are available on YouTube Premium.

Talent includes: Andrea Russett (3 million subscribers), Aspyn Ovard (3 million subscribers), MyLifeAsEva (10 million subscribers), Gigi Gorgeous (2.9 million subscribers), LaurDIY (9 million subscribers), and Tess Christine (2 million subscribers). 

• You can upload a video to YouTube from your iPad in just a few steps. 
• To upload a video to YouTube from your iPad, you'll need to give the YouTube app permission to access your media library, camera, and microphone.
• YouTube allows you to edit the video clip you are uploading from your iPad, as well as add a title and description.
• Visit Business Insider's homepage for more stories.

Once you have the YouTube app on your iPad, you can easily add any videos so that your friends, family, and others can enjoy the clips. 

Just note that in order to share videos to YouTube from your iPad, you will have to allow the app considerable access to your device. 

That said, the ease of the upload process once your iPad is configured is pretty remarkable. Just follow these steps to share your clips with the world.

Check out the products mentioned in this article:

iPad (From $329 at Best Buy)

How to upload a video to YouTube from your iPad 

1. Open the YouTube app and then tap the camera icon at the top of the screen. If you have never uploaded a video from your iPad before, you'll have to grant YouTube access to your library, camera, and microphone.

2. Tap the video you wish to upload, trim it as you wish, and if you want, add a filter using the icon at the center bottom of the screen.

3. Tap "NEXT" in the top right corner of the screen, then add a title and description.

4. Tap "UPLOAD" in the top right corner and that's it, your video will be posted to your YouTube channel.

Related coverage from How To Do Everything: Tech:

• How to delete your own YouTube videos on a computer or mobile device

• How to create a YouTube playlist, add or remove videos, and set its privacy settings

• How to temporarily hide or permanently delete your YouTube account, and erase any trace of yourself from the site

• How to play YouTube videos in the background on your iPhone without having to keep the app open

SEE ALSO: The best iPads you can buy

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• Every week, YouTube shares its music chart toppers, including top US songs, new entry artists, trending songs, and global hits. 
• This week, the US top 10 list features a couple of new entries as well as several rap superstars like Lil Nas X and DaBaby.
• Visit Business Insider's homepage for more stories.

Lil Nas X remains hard to beat on YouTube's top songs chart, claiming the No. 1 and No. 2 spots yet again with "Panini" and "Old Town Road."

New artists are also making a name for themselves by finding success on YouTube, like YoungBoy Never Broke Again, who entered the top 100 for the first time at No. 4. 

DaBaby made his debut on YouTube's top 10 song list last week with "Intro," and just one week later landed nine spots in the top 100. "Intro" continues to climb in the charts, but has yet to beat out "Panini," which has been No. 1 for four weeks.

YouTube calculates its top songs chart by combining views on all official versions of a song. This includes the official music video, user-made videos with the official song, and lyric videos, although paid advertising views are no longer counted.

YouTube had over 2 billion monthly active users as of earlier this year.

Here are the 10 most popular songs on YouTube's US top songs chart this week:

SEE ALSO: The 8 songs that broke into YouTube's top music chart this week

10. "Chicken Noodle Soup" by J-Hope featuring Becky G

Views: 6.26 million

Weeks on chart: 1

Debuting in the US at No. 10, J-Hope's collaboration with Becky G also landed the No. 2 spot on YouTube's global top chart. The song's official music video earned over 22 million views within its first 24 hours online.

"Chicken Noodle Soup" also did well on the Billboard Hot 100 chart, marking the first time a member of the Korean boy band BTS landed a spot on that chart solo, Billboard's Jeff Benjamin reported.

9. "Adicto" by Anuel AA, Ozuna, and Tainy

Views: 6.36 million

Weeks on chart: 6

Last week: No. 8

Puerto Rican producer Tainy, who has previously collaborated with YouTube chart-topper Bad Bunny for "Callaita," teamed up with Anuel AA and Ozuna to create "Adicto," the third single released from his debut album.

8. "Señorita" by Shawn Mendes and Camila Cabello

Views: 6.94 million

Weeks on chart: 15

Last week: No. 7

This hit from Shawn Mendes and Camila Cabello has also been No. 1 on YouTube's global top songs chart for two weeks.

In addition to its YouTube success, "Senorita" made Mendes the solo male artist with the most No. 1 songs in the history of the Billboard adult pop songs chart, Gary Trust reported for Billboard.

7. "Truth Hurts" by Lizzo

Views: 7.68 million

Weeks on chart: 22

Last week: No. 5

"Truth Hurts" first dropped in 2017, but Netflix rom-com "Someone Great" helped push the song to the top of the charts this spring.

It's now so popular that YouTube channel LiteralMSPaint, which is known for using Microsoft Paint to illustrate ultra-literal interpretations of songs, made a video for the song after going six years without uploading anything new. 

6. "Ransom" by Lil Tecca

Views: 7.81 million

Weeks on chart: 18

Last week: No. 4

Lil Tecca recorded "Ransom" last year when he was just 16 years old, but the song was an instant hit. Now 17 and still sporting his trademark braces, he recently released "Glo Up," in which he raps about his rise to stardom.

He's not the only teen on YouTube's top 10 this week.

5. "Intro" by DaBaby

Views: 8.81 million

Weeks on chart: 2

Last week: No. 6

DaBaby's "Intro" from the album "Kirk," his second in a year, made its first appearance on the YouTube chart last week at No. 6. The "Intro" video debuted at number one in the US and 34 worldwide.

4. "House Arrest Tingz" by YoungBoy Never Broke Again

Views: 9.8 million

Weeks on chart: 1

YoungBoy Never Broke Again, also known as NBA YoungBoy, made his YouTube chart debut high up at No. 4 this week with "House Arrest Tingz."

The 19-year-old rapper faces legal issues in several states, according to Billboard's Michael Saponara, but managed to drop the "House Arrest Tingz" video while actually being on house arrest in September.

3. "No Guidance" by Chris Brown featuring Drake

Views: 9.81 million

Weeks on chart: 17

Last week: No. 3

The Atlantic's Hannah Giorgis called Drake's musical partnership with Brown "troubling," noting that the two men reportedly feuded in 2012 over Rihanna, who Brown once assaulted.

2. "Old Town Road" By Lil Nas X featuring Billy Ray Cyrus

Views: 10.5 million

Weeks on chart: 31

Last week: No. 2

"Old Town Road" spent 24 weeks at the top of YouTube's US chart, only to be replaced with yet another hit by Lil Nas X several weeks ago. His collaboration with Billy Ray Cyrus is also No. 6 on the global top songs chart this week.

1. "Panini" by Lil Nas X

Views: 11.5 million

Weeks on chart: 15

Last week: No. 1

"Panini" is the song that finally knocked "Old Town Road" out of the No. 1 spot on YouTube in the US. Now in its fourth week at No. 1, "Panini" helped push Lil Nas X to the No. 10 spot on YouTube's top US artists chart, too. It's holding its own globally at No. 16.

• You can finally watch YouTube TV on your Amazon Fire TV device, since YouTube services were added to Fire TV devices in mid 2019.
• YouTube, YouTube TV, and YouTube Kids are all available for viewing via Amazon Fire TV.
• An Amazon Fire TV Stick or the Amazon Fire TV Cube can turn any television with an HDMI port into a Smart TV.
• Visit Business Insider's homepage for more stories.

The wait is over at last — as of mid 2019, a breakthrough agreement between Google and Amazon paved the way for Google's several YouTube platforms to be available on Amazon Fire TV devices.

So if you have a Fire TV Stick, a 4K Fire TV Stick, or an Amazon Fire TV Cube, you can now view all your favorite video clips, stream live TV via YouTube TV or even leave the kids alone for a bit to watch YouTube Kids. 

Check out the products mentioned in this article:

Amazon Fire TV Stick (From $39.99 at Amazon)

Amazon Fire TV Stick with 4K (From $49.99 at Amazon)

Amazon Fire TV Cube (From $119.99 at Amazon)

Toshiba 32-inch Smart LED TV (From $159.99 at Amazon)

Insignia 50-inch Smart LED TV (From $279.99 at Amazon)

How to watch YouTube TV on your Amazon Fire TV device

First, you'll need to subscribe to YouTube TV, which costs $50 per month. 

You will then need to download and use the YouTube TV app to enjoy all of your favorite programs on the service.

Another option besides a Fire TV device, is to get a new TV that has Fire TV (and YouTube services) built in.

Toshiba offers a 32-inch TV for less than $160 that comes with Fire TV functionality and has the YouTube app ready to go, while Insignia has a massive 50-inch TV with Fire and YouTube for just $280. That said, the cheapest Fire TV Stick sells for only $39.99.

Related coverage from How To Do Everything: Tech:

• How to set up an Amazon Fire Stick, Amazon's portable media streaming device, for the first time

• How to reset an Amazon Fire TV Stick to its factory settings, whether it's malfunctioning or you want a fresh start

• 'Does Alexa work with a Samsung Galaxy S10?': Yes, it does — here's how to make Alexa your new digital assistant

• How to upload a video to YouTube from your iPad in 4 steps

SEE ALSO: The best smart TVs and Fire TVs you can buy for less than $500

Join the conversation about this story »

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• The YouTube star Lizzy Capri has amassed over 3.9 million subscribers and over half a billion views less than two years after posting her first video online.
• In 2016, she graduated from Carnegie Mellon University and immediately got a job at LinkedIn. 
• But she quit after helping her friends Stephen and Carter Sharer become successful on YouTube, and she decided to start her own channel. 
• Capri shared why she left her traditional job to pursue YouTube and how she's been able to build a sustainable business online, with employees, brand deals, and millions of views per video. 
• Click here for more BI Prime stories.

When Lizzy Capri graduated college in 2016, YouTube fame wasn't on her mind. She followed a more traditional path, snagging a 9-to-5 job upon graduation.

"YouTube was always a big part of my life growing up," she told Business Insider. "And I knew people had made careers out of it; I just didn't really know how — and left it at that."

Capri had studied statistics and technical writing at Carnegie Mellon University, and worked as a technical writer at LinkedIn after graduating.

But she had been helping her college friend Stephen Sharer (7 million subscribers), who started on YouTube in 2015, and his brother Carter (5.6 million subscribers), who started in 2017, with their channels, watching them grow and grow.

Then, in 2018, Capri decided to start a channel of her own. It almost immediately became a runaway success.

Capri, now 25 years old, has over 3.9 million YouTube subscribers and over half a billion views — less than two years after posting her first video online.

She is the brains behind the "Lizzy Capri" brand, overseeing analytics, logistics, marketing, and branding on a channel that attracts mostly younger viewers.

Leaving a traditional career for YouTube 

Stephen Sharer's channel came first, with videos like hoverboard unboxings and an "insane backflip challenge" (now with almost 14 million views).

The channel's growth began to accelerate in 2017, and Carter Sharer — who was also working on the channel along with his brother and Capri — said he would quit his day job if the channel passed 100,000 subscribers.

It did, and Capri said she thought to herself, "I'd be willing to quit, too, but if we reach 1 million."

Within two months of Carter quitting, the original channel, Stephen Sharer, hit 1 million subscribers, prompting her to leave her job at LinkedIn. 

"It was so insane," she said. "We had an Excel spreadsheet of ideas — hundreds of ideas — and any time I would think of an idea, I would add it, and that's where a lot of the initial video ideas came from."

At first, Capri spent time on the back end of the channel, managing the email account, audience engagement through comments, and fan mail to build audience loyalty, she said.

"My traditional job definitely helped shape my experience on YouTube and created more structure around being a creator and working in this unstructured lifestyle," she said.

A day in the life 

Early last year, Capri decided to launch her own channel, which soon turned into four channels: a main channel, a vlog channel, a gaming channel, and a channel for her dog Milli, a Havanese-poodle mix. 

Out of her four channels, Milli's World is the second most popular at almost 1 million subscribers.

Capri said it usually takes several days to develop an idea into a video. And there's a strategy to gaining millions of views.

"It seems like we just picked up the camera and ran, but we actually sat down, brainstormed, and figured out a structure for the video," she said. "We want it to feel easy, but there's a lot of production that goes into each video."

Capri said she spends a significant amount of time thinking about what the thumbnail image will be, and takes about an hour capturing the photo for it.

In a previous interview, Reed Duchscher, the president of the talent-management firm Night Media, spoke with Business Insider about popular techniques creators use to draw in younger viewers, such as adding bright colors like neon green and yellow to a thumbnail image.

"The reason why these popular channels are being promoted comes down to two things: high average view duration and high click-through rate," Duchscher said.

Capri employs some of these techniques on her thumbnails.

Building a sustainable business online 

Capri owns and operates her four channels but has been a key member in developing the channels of three other creators: Carter Sharer, Stove's Kitchen, and Ryan Prunty.

Today, all four creators are on a "team" together, with several employees, from full-time video editors and production assistants to someone who assists with merchandise creation and sales, she said. 

"There's a sustainability aspect for businesses that is different from if it's a hobby or passion," she said. "I've always taken it very seriously, and you have to if you're relying on it to pay your bills."

She said the team works together every day and films about two videos a day for someone's channel. They'll also spend time reviewing each video's analytics together — like views, click-through rate, and watch time — looking at what works and removing methods that don't. She said they try for a 50% watch time on videos and will look at where viewers click off from the video through the data provided by YouTube's creator studio. 

"Our day is totally packed," she said. "There are a lot of back-end business things we have to get sorted out, with our legal team or accountant, on a weekly basis." 

Capri said she earns money through Google AdSense (which places ads within her YouTube videos), brand partnerships, and other opportunities, like merchandise.

What works on YouTube changes constantly, she said. Over the past year, she said her team has been focused on developing a creative strategy and rebranding the team name (previously "dream team"), while also growing a sustainable audience, making sure they are still focusing on the followers they each have, instead of the one-off viral hits. 

"There is a lot more pressure now because there are so many more people involved," she said. "For us to grow, not just as one channel but as a group, there's power in numbers and we saw that."

For more on how influencers are profiting from their success online, according to industry professionals and creators, check out these Business Insider Prime posts:

• YouTube creator Preston Arsement on how he built a 24-person business using game development and merchandise: Arsement, commonly known as just "Preston" online, shared how he grew his digital YouTube brand into a full-time business, hiring 24 people to help him. 

• How YouTube star MrBeast, who has 22 million subscribers, uses keywords and the 'shock and awe' effect to maximize views: Reed Duchscher, the president of the talent-management firm Night Media, spoke with Business Insider about why keywords like "24-hours,""slime," and "challenge" have become a popular technique for driving views. 

• YouTube creator Jennelle Eliana has posted only 3 videos and already has 1.5 million subscribers. She told us how it happened: The van-life traveler Jennelle Eliana Long gained 1.5 million subscribers on YouTube within a month of posting her first video after YouTube recommended her videos to its users.

Join the conversation about this story »

NOW WATCH: Amazon is reportedly seeking a new space in New York City. Here's why the giant canceled its HQ2 plans 5 months ago.

• The US has blacklisted a slew of Chinese companies this year, including major tech entities like Huawei, from doing business in the country.
• On the flip side, China has long blocked major US tech companies, including Facebook and Google, from operating in the country.
• Here are the major tech companies that are blocked in China behind the country's so-called "Great Firewall" of internet censorship.
• Visit Business Insider's homepage for more stories.

The tech Cold War between US and China is running hotter than ever since the US blacklisted dozens of Chinese tech companies, including Huawei, from doing business in its country.

Meanwhile, US tech companies have been largely banned from doing business in China for years. Communist-ruled China has long maintained strict regulations on which websites and social media platforms are accessible in the country — and which are blocked behind China's so-called "Great Firewall" of internet censorship.

That ban prevents companies like Facebook, Google, and Dropbox from reaching the country's over 800 million internet users. Just this week, Apple removed two apps from its App Store that are seen as potentially offensive to China. An app called HKMap Live, used by protesters in Hong Kong to track police activity, was removed after Apple said it was being used to "target and ambush police." Additionally, the US publication Quartz had its app removed from Apple's China App Store and blocked in mainland China.

Despite the ban, China still factors into the equation for US companies: Facebook, for example, saw an estimated $5 billion in ad revenue from Chinese-based companies in 2018, making the country the company's second largest ad market, according to AdAge.

That "firewall" isn't impenetrable, either, as some Chinese citizens have found ways to circumvent blocks on websites by using virtual private networks (VPNs).

Here are the all the major US tech companies that are blocked from use in China, according to censorship tracker Great Fire:

SEE ALSO: Everything you need to know about Huawei, the Chinese tech giant accused of spying that the US just banned from doing business in America

Facebook

Includes: Instagram, WhatsApp, Messenger

When it was first blocked: July 2009, in the wake of deadly riots in western China when the platform was used for communication among protesters. Instagram was blocked in September 2014 during pro-democracy protests in Hong Kong, and WhatsApp was blocked in September 2017.

Google

Includes: YouTube, Gmail, Google Play, Google Maps, Google Drive, Hangouts, Blogger

When it was first blocked: YouTube was blocked on-and-off multiple times in the late 2000s, including in October 2007, March 2008 during riots in Tibet, and in March 2009 when it went down in the country for good.

Particular queries on Google, including those related to politics, have long been censored in China. Google.cn, the company's China-based search engine, was shut down in 2010 following disputes over censorship of search queries. Google's family of apps — including Gmail and Google Maps — have went offline multiple times, including in November 2012 and December 2014.

Reports emerged in 2018 that Google was working on a censored search engine for Chinese users called Project Dragonfly. The project was reportedly cancelled in December after facing outrage from Google employees and human rights groups, but some activists are not fully convinced Google has officially scrapped plans.

Twitter

Includes: Periscope

When it was first blocked: June 2009, shortly before the 20th anniversary of the Tiananmen Square protests in 1989, when the Chinese army killed hundreds of students demanding democracy. 

Despite the ban, Twitter still has an estimated 10 million active users in China, who use VPNs to circumvent the ban.

Snapchat

When it was first blocked: It's unclear when Snapchat was initially banned in China, but the social platform does have a small office in the country to work on Spectacles, Snap's camera-equipped smart sunglasses.

Reddit

When it was first blocked: August 2018, although many Redditors were more surprised the site hadn't been banned earlier.

Tumblr

When it was first blocked: May 2016, although pages containing political and pornographic content have been heavily censored in China before then.

Pinterest

When it was first blocked: March 2017, around the time when China was hosting its annual "Two Sessions" political gathering.

Slack

When it was first blocked: The timeline of when Slack was first blocked in China is not clear, but access to the messaging app has been "somewhat inconsistent" for years, according to the company itself.

Twitch, an Amazon subsidiary

When it was first blocked: September 2018, after app downloads skyrocketed for those in China who wanted to catch e-sports matches at the 2018 Asian Games.

Discord

When it was first blocked: Reports first surfaced in mid-2018 that users of the popular chat app for gamers were unable to access the service in China.

Dropbox

When it was first blocked: May 2010. Access to Dropbox was temporarily restored in February 2014, but its website and apps were blocked again in China by that June.

Quora

When it was first blocked: The popular Q&A site was first blocked in China in August 2018.

Medium

When it was first blocked: The blogging site was unavailable in the country from April 2016.

Wikipedia

When it was first blocked: Wikipedia's Chinese-language edition has been blocked for good since 2015, but China barred all language versions of Wikipedia more recently: this May. 

Vimeo

When it was first blocked: The video site went down in China pretty early, in October 2009.

Flickr

When it was first blocked: The photo site went behind the "Great Firewall" in June 2007, just a few years after Yahoo bought it. Nowadays, SmugMug owns Flickr, but it doesn't appear like the site's situation in China has changed at all. 

SoundCloud

When it was first blocked: The music-sharing service was first blocked in September 2013. Since then, it's been blocked in China intermittently, including in May 2015.

DuckDuckGo

When it was first blocked: The privacy-focused search engine was blocked in September 2014.

Dailymotion

When it was first blocked: Like several popular video-sharing sites, Dailymotion is blocked in China, although it's not clear when it went into effect.

• To add a link to your YouTube video descriptions, you'll need to go through your account's Creator Studio.
• Adding links to YouTube video descriptions is a great way to credit your research and music sources, to cite who helped you make the video, or to advertise your own website.
• You can add links to your description on both desktop and in the YouTube mobile app.
• Visit Business Insider's homepage for more stories.

If you've spent any amount of time on YouTube, you know that nearly every video is accompanied by a description. This is the text that's directly underneath the username of who uploaded the video. Most people use it to give the video context, or explain why it was made.

If you're looking to credit those who helped you make the video, give your viewers a link to check out more content, or just advertise a website, you can add a link to your YouTube descriptions.

You can do this easily on a desktop, or using the YouTube mobile app for iPhone and Android.

Check out the products mentioned in this article:

iPhone 11 (From $699.99 at Best Buy)

Google Pixel 3a (From $399.99 at Best Buy)

How to add a link to your YouTube video description on desktop

1. Upload your video to Youtube.

2. Once it's up, click your profile picture in the top-right corner of the page.

3. In the menu that opens, click "YouTube Studio," or "YouTube Studio (beta)."

4. A new page will open, with a summary of your videos. In the sidebar on the left, click "Videos."

5. Click the title of the video you want to edit to be brought to its details. This should be the page where you edit the video's title and description.

6. Copy the full URL that you want to link to, and then paste it into the YouTube video description box. Make sure to hit "Save" afterwards.

7. YouTube should automatically make the text into a URL on the video's description. Watch the video and open its description to make sure.

How to add a link to your YouTube video description in the mobile app

1. Open the YouTube app.

2. Navigate to your video, but don't open it. You can do this by searching for it, by opening a link you've sent to yourself, or by just tapping "Library" at the bottom of the screen and selecting "My videos" on the page that opens up.

3. Tap the three dots to the right side of your video's title and thumbnail.

4. Tap "Edit" from the options menu that opens.

5. A page will come up where you can edit your description, title, and more. Copy and paste the URL into the description field.

6. Tap "Save" in the top-right corner.

Related coverage from How To Do Everything: Tech:

• How to delete your own YouTube videos on a computer or mobile device

• How to create a YouTube playlist, add or remove videos, and set its privacy settings

• How to change your YouTube email address through your Google account

• How to play YouTube videos in the background on your iPhone without having to keep the app open

SEE ALSO: The best iPhone accessories from cases to lightning cables

Join the conversation about this story »

NOW WATCH: Robots make burgers at this San Francisco start-up backed by Alphabet Inc.

• YouTuber Alissa Violet is being accused of scamming fans after a competition to win Louis Vuitton bags ended in confusion and delays, Buzzfeed News reported.
• Violet announced the competition in a photo on Instagram with a now-deleted caption, showing her surrounded by various Louis Vuitton items. She had said the contest was in collaboration with a company called Cheek.
• However, one winner of the contest, 19-year-old Vanessa Avila, told Buzzfeed News there had been very poor communication about her prize.
• Follow-up messages to Cheek and even DMs to Violet all led nowhere until the Buzzfeed story came out on October 8, after which Avila received a message saying her bag had been shipped two weeks ago — although she still hasn't received it.
• Cheek, which no longer exists as a company, denied the competition was a scam and even thanked Buzzfeed News for "looking into" the problem.
• Visit Insider's homepage for more stories.

YouTuber Alissa Violet has been accused of scamming her fans when competition winners didn't receive their promised prizes of Louis Vuitton bags.

Fans started being suspicious of the whole competition after weeks went by without any news about when the prize winners would receive their bags, Tanya Chen at Buzzfeed News reported.

The competition was announced by Violet in a now deleted Instagram caption where she was surrounded by Louis Vuitton items. She said to enter, fans would need to follow the account of a company called Cheek and tag two friends in the comments underneath.

However, fans quickly realized the handle @Cheek led to a broken link page on Instagram.

Three winners were announced on a new Instagram page, @CheekWins, via an Instagram story. But several weeks later, no bags have shown up, according to Buzzfeed News.

"They were short with me, never answered my questions fully, and took hours or days to reply to my DMs," one of the winners, 19-year-old Vanessa Avila, told Buzzfeed News about Cheek. Follow-up messages and even DMs to Violet all led nowhere.

Read more: Another YouTuber quit Jake Paul's Team 10, and is now claiming he was verbally abused and 'bullied' out of the house

That was until the Buzzfeed News story came out on October 8, and Violet reportedly messaged Avila back saying her bag had been shipped "two weeks ago."

The other two winners were disqualified from the competition because they were "too young and/or are not US citizens," Cheek told Buzzfeed News.

The comments below the original posts on Violet and Cheek's Instagram pages are full of clown emojis and people calling the competition a scam. But Cheek, which no longer exists as a company, denied that it was a scam, and even thanked Buzzfeed News for "looking into" the problem.

Insider has approached representatives for Alissa Violet for comment.

Join the conversation about this story »

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• How long a YouTube video can be depends on if your account is verified or not. 
• If you aren't verified, the length of your YouTube videos can only be 15 minutes or less. 
• If you are verified, your YouTube videos can be up to 12 hours long, or as much as 128 GB. 
• Here's everything you need to know about how long a YouTube video can be, and how to get around the limitations. 
• Visit Business Insider's homepage for more stories.

If you're an avid YouTube viewer or creator, you know that some videos can be super short and snappy, while others are the length of a feature film. 

But when it comes to your own videos, there are some limitations on how long your videos can be.

Here's what you need to know about those limits:

How long a YouTube video can be, depending on if your account is verified

It all depends on whether or not your YouTube account has been verified or not.

• Non-verified accounts can only upload videos up to 15 minutes long.
• Verified accounts are limited to videos that are 12 hours long, or 128 GB, "whichever is less," according to Google. 

If you aren't sure if you've gone through the verification process for your account or not, go to your "Account Features" page — if you've already been verified, you'll see "Verified" beneath your channel name and the "Longer Videos" box will say "Enabled." 

If not, you'll need to get verified to upload longer videos.

How to troubleshoot a long YouTube video upload

If you see that your channel is verified, but you aren't able to upload videos that are longer than 15 minutes, you may have a copyright claim on one of your videos, or a strike against you for violating YouTube's community guidelines. 

You'll be able to check on those via the "Account Features" page of your channel.

If you have a video that exceeds the maximum video length, or size, there are a couple of solutions you may want to try. 

For example, you could compress the video using an editing software so that it meets the maximum file size without losing quality. According to YouTube, a common method for this is encoding the video using the H.264 codec. 

Or, if that isn't an option, you might try splitting it up into two or more videos and cross linking them so that each one meets those limitations.

Related coverage from How To Do Everything: Tech:

• How to disable comments on your YouTube videos in 2 different ways

• How to block YouTube channels to keep certain users from commenting on your videos

• How to download your own YouTube videos in 3 different ways

• How to temporarily hide or permanently delete your YouTube account, and erase any trace of yourself from the site

SEE ALSO: The best Macbooks you can buy

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