• Cole Carrigan, a beauty influencer, is the latest person to leave Jake Paul's Team 10 house.
• Team 10 is a group of young YouTubers who live in Paul's mansion in Calabasas.
• They are often involved in controversy, such as loud and dangerous pranks and high-profile feuds.
• Carrigan's video details the bullying and harassment he allegedly endured during his time there, in response to Paul's video last month where he said Carrigan was "lazy."
• Carrigan said he was called homophobic slurs and the manager hacked his Instagram account. He also said that members spray-painted over a mural in his room with the words "Get the f--- out of our house."
• Visit INSIDER's homepage for more stories.

Team 10, the company made up of young influencers who all live in Jake Paul's Calabasas mansion, seems to always be in the midst of controversy. Cole Carrigan, who left the Team 10 house last month, released a video at the weekend claiming he endured bullying and harassment during his time there.

In the team's early years, Paul was criticized for being a nightmare neighbor with his loud parties and destructive pranks, as well as his ill-informed decision to dox Post Malone.

In more recent times, things have settled down slightly — probably because the new Team 10 house is far from anyone who might make a noise complaint. But members have still been leaving the team pretty consistently for about a year.

2018 saw a lot of high-profile exits, including the loss of Nick Crompton and Chance Sutton — Paul's childhood friend. Dancer Tessa Brooks and the Martinez Twins also quit. When Paul's relationship with Erika Costell fell apart, she left too.

Each departure came with a lengthy YouTube video detailing the decision. According to Keemstar, the host of YouTube's gossip channel "Drama Alert," one factor may have been changes at the top, and more power being given to Paul's father Greg Paul. He allegedly planned to merge Team 10 with the business of his other son Logan Paul, and fired a lot of staff behind the scenes.

The Martinez Twins cited bullying and intense practical jokes that prompted their decision to leave, while others, like Alissa Violet who left in 2017, claimed they weren't paid what they were promised.

Read more: The world's biggest YouTube stars told us they're burning out because of the unrelenting pressure to post new videos

Whatever the reasoning, Team 10 has always publicly refuted the claims there is a culture problem, and released statements simply referring to the importance of "loyalty" whenever a member leaves. One thing is for sure — parting ways with Team 10 is rarely a positive experience.

Carrigan is the latest member to leave and put out a YouTube video detailing the events that led up to him leaving. He said he was verbally abused by other members, and an altercation after a night out left him afraid to stay there anymore.

Team 10's event organizer "Armani" is heard on a recording telling Carrigan to get off the property. Carrigan then claims Armani called him homophobic slurs and "every name in the book" like "lazy,""trash," and "egotistical."

Carrigan also claimed that members spray-painted over a mural in his room with the words "Get the f--- out of our house," and Team 10 manager Adam Quinn hacked his Instagram account and changed the username to "byebye12346677."

He also mentioned the strict strike system in place in the Team 10 house — three strikes and you're out — and claimed he only received two in total.

A few hours after posting the video, Carrigan went on Twitter to thank people for the love and positive comments he received.

"I was extremely nervous to post this but now that the truth is out i feel a lot better,"he wrote.

This isn't the only time in recent months where Team 10 has been accused of something like this. On June 29, transgender YouTuber Lilah Gibney accused the video editor Blane O'Roark of saying she and her transgender woman friend weren't "real girls" before kicking them out.

"It was embarrassing and degrading and disgusting and frustrating and sad," she said in the video.

Read more: Transgender YouTubers say they were kicked out of Jake Paul's Team 10 house because his video editor told them they weren't 'real girls'

Carrigan's video comes about a month after Jake and Logan released a vlog titled "SOMEONE ELSE IS LEAVING TEAM 10?!" where Jake said "Cole Carrigan is going Alissa Violet on Team 10 right now."

He went on a rant about all the things he did for Carrigan, including painting the mural in his room for his videos and giving him hugs when he was sad.

"I am fucking over the bullshit, like me giving everything to these people who are fucking at such a small point in their career, and I mentor them, I become their friend, I give them hugs when they're crying," Jake said.

"They go onto social media to come at my name when I've proven time, and time, and time again that I am a good person, and I've literally done nothing but help these people."

Team 10 or Paul have not yet responded to Carrigan's latest video. On the Team 10 Twitter account, all the tweets have been removed. The bio reads: "A new team coming soon..."

Join the conversation about this story »

NOW WATCH: Nxivm leader Keith Raniere has been convicted. Here's what happened inside his sex-slave ring that recruited actresses and two billionaire heiresses.

• YouTube's Partner Program lets creators earn money by monetizing their channel with video advertisements.
• These advertisements will generate a certain amount of money depending on factors like a video's watch time, length, and viewer demographic.
• Shelby Church, a YouTube influencer, told Business Insider that a video with roughly 1 million views averages between $2,000 and $5,000 in Google AdSense revenue for her.
• Church broke down how different factors affect her earnings.
• Visit the Business Insider homepage for more stories.

Making money from YouTube can be a fickle proposition and depend on a variety of factors, but getting a million views can net a creator thousands of dollars.

For Shelby Church, a YouTuber who has 1.2 million subscribers, videos with about 1 million views have made between $2,000 and $5,000, she told Business Insider.

Church has 17 videos with over 1 million views. Her video titled "This Is How Much YouTube Paid Me For My 1,000,000 Viewed Video (not clickbait)," which has more than 2.7 million views, made more than $7,000 in Google AdSense revenue, Church said.

The breakdown

From brand campaigns to in-video advertisements, there are several ways a YouTube creator can make money from a video.

The YouTube Partner Program allows creators with at least 1,000 subscribers and 4,000 watch hours in the past year to monetize their channels through ads, subscriptions, and channel memberships.

Advertisements are filtered through Google's AdSense program. How much money these ads generate depends on a video's audience and watch time, as well as which advertisers are buying, according to Petar Mandich, the chief talent officer at Addition, a talent management company focused on influencers and creators.

Length

Creators can place a certain number of ads in a video depending on its length. Videos over 10 minutes long will make more money because they can include more ad breaks, Church said.

Watch time

Viewer watch time helps determine how well a video is performing on YouTube, and high-performing videos have a greater chance of being picked up by YouTube's automated algorithm, Mandich said.

YouTube's automated algorithm affects how much money a video makes in two ways: It can pick up a video and suggest it, helping its overall reach, or flag and demonetize it for containing inappropriate material like copyrighted music, restricting it from making any money.

Demographic

A YouTube video's monetization is also affected by what part of the world viewers are watching from and their ages.

North America and the UK are the two most important geographical regions for video views because more companies are buying ads in these regions. If 80% of a video's viewers are from somewhere else, a creator won't make as much in AdSense revenue, Mandich said.

Church said that while she has a video on her channel with over 2 million views, it didn't make her as much money as she expected because most of those views came from India.

SEE ALSO: Clevver’s Joslyn Davis and Lily Marston talk about launching a new YouTube media startup after the implosion of Defy

Join the conversation about this story »

NOW WATCH: Alexander Wang explains how to wear all black without looking boring

• This is a preview of The Stories Report from Business Insider Intelligence.
• 14-Day Risk Free Trial: Get full access to this and all Digital Media industry research reports.

Stories are on track to become the main format for social media consumption, providing brands with a massive and vital opportunity to reach consumers.

 Facebook CEO Mark Zuckerberg claims the format will supplant News Feed use as soon as mid-2019, a much quicker pace than the social network anticipated. Combined, Stories features on Facebook-owned platforms command a whopping 1.5 billion daily active users (DAU), though some may be double-counted.

Snapchat's audience is significantly smaller, though still sizable at 190 million DAU as of Q1 2019. Stories-centric features have also emerged on several other platforms, including YouTube, Google search results, and even LinkedIn.

The viral acceptance of Stories, their accelerating usage, and their highly engaging nature make it imperative for brands to use the format to reach consumers. This fast-growing opportunity will enable brands to reach consumers in a native format that's immersive and highly appealing to younger demographics.

But because Stories are a completely new animal for brands — most are still playing catch-up to consumer adoption — they must follow best practices to make sure to avoid aggravating users through overexposure, or wasting resources by creating Stories that users don't want to watch. 

In TheStories Report, Business Insider Intelligence identifies the most popular platforms for Stories features, defines best practices to maximize engagement without alienating users, and pinpoints challenges hindering brand adoption for the future. 

The companies mentioned in this report are: Facebook, Google, Instagram, LinkedIn, Messenger, Snapchat, WhatsApp, and YouTube.

Here are some of the key takeaways from the report:

• Millennial users are more likely to watch Stories on Instagram (60%) than Snapchat (53%) and Facebook (48%), according to VidMob.
• Gen Z — comprised mainly of teens — favors Snapchat for watching Stories. Teens are heavy viewers of Stories, and 73% of Snapchat's Gen Z audience consume content via Stories, compared with 70% of Instagram's and 34% of Facebook's, per VidMob.
• Brands looking to build successful Stories campaigns and make meaningful connections with customers should shoot vertical content that's uncluttered and post no more than seven Stories within a 24-hour period, among other best practices.

In full, the report:

• Provides insight into which platforms brands should prioritize based on their target audience segments. 
• Offers an inside look into marketers' best practices for Stories creation. 
• Explores the hurdles the industry will need to clear so brands can take full advantage of the format. 

Interested in getting the full report? Here are two ways to access it:

1. Purchase & download the full report from our research store. >> Purchase & Download Now
2. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of one of the fastest-growing opportunities in short-form video — the Stories format. 

Join the conversation about this story »

• YouTuber Logan Paul appeared on Fox Business Monday afternoon, and his responses left the internet wondering what was going on.
• Paul talked to Fox Business' Liz Claman about his controversial videos. He also claimed he's the "quickest man on the planet," and explained that he has pink eye.
• Visit Business Insider's homepage for more stories.

YouTuber Logan Paul appeared on Fox Business Monday afternoon, and his responses left the internet wondering what exactly was going on — debating whether it was a stunt or if the vlogger needs media training.

The interview with Fox's Liz Claman was intended to discuss the fight for popularity among various social media platforms, including Youtube, Facebook, and a new emerging app, Tik Tok, which ranks as the fourth most downloaded app, Claman reported.

Paul, who has nearly 20 million Youtube subscribers, was invited to the news segment for knowing "a thing or two about jumping from platform to platform."

Paul's answers deviated to him calling himself the "quickest man on the planet" and explaining that he has pink eye.

Stunt or not, the internet simply thought the interview was bizarre.

"I'm everywhere, baby," Paul said during the interview in response to a question about platforms. "I'm everywhere, and I'm nowhere. I'm like a ghost."

Claman dubbed Paul as a "controversial 24-year-old megastar," citing a previous incident in which the YouTuber filmed a dead body in Japan's "suicide forest," which garnered significant backlash and prompted Paul to take a hiatus from social media following an apology video posted to YouTube, which was viewed over 55 million times.

"Liz, I have to stop you right there. You used the word 'controversial,'" Paul said in response to Claman's description of him. "Just so you know, I am an ex-controversial YouTuber. That's no longer me. We kind of graduated."

Read more:6 things to know about Logan Paul, the controversial YouTube star who filmed a dead body in Japan's 'suicide forest'

Claman asked why Paul remains active on both his YouTube and Instagram account, which has approximately 16 million followers, and yet his Facebook page, which has nearly the same amount in "likes," remains inactive.

"Why you have to call me out live like that?" Paul asked with a laugh during the interview, but revealed that he prefers the aforementioned platforms over the latter for monetary reasons, saying that YouTube does a better job at monetizing content creators.

Paul also revealed that his expenses surpassed his income for the "first time ever," saying that he's "definitely going downhill from here."

"I think it's the beginning of the end," Paul said, adding, "I also have pink eye. It's not contagious."

He quickly cut off the Fox Business host to clarify, "No, it is, there's a two-week incubation period," and apologized when Claman jokingly told him not to touch anything on set.

Read more:The 10 highest-paid YouTubers include the Paul brothers and a 7-year-old toy reviewer — here's the full list

Paul went on to talk about the Challenger Games, a celebrity track-and-field event airing on July 27, in which 100 popular individuals, including Paul, will compete for $100,000.

"If I'm being quite honest with you, I'm the fastest YouTuber; I'm the fastest entertainer on the planet," Paul said, citing his athletic ability and potential to win the games. "I could be the quickest man on the planet. … I'm betting 100,000 that I'm the fastest man on the planet."

Claman also noted his ability to do the splits, which Paul performs in some of his viral videos, to which Paul said, "Why can I do the splits? That's weird. I'm uncomfortable with myself."

Paul mentioned towards the end of the interview that another fight with fellow internet celebrity KSI is expected at the end of the year, following the first match in August 2018.

"KSI, I'm gonna beat you badly," Paul said.

Logan Paul and his brother Jake Paul recently topped a list of the highest paid YouTube stars. Between June 1, 2017, to June 1, 2018, Logan Paul made $14.5 million, according to Forbes. Jake made $21.5 million.

SEE ALSO: Logan Paul said he wants to 'rip the head off' the man he was filmed slapping unconscious, who now claims the video was fake

Join the conversation about this story »

NOW WATCH: How Area 51 became the center of alien conspiracy theories

• Frank Rzucek's daughter Shanann Watts and his two granddaughters were murdered last year by his son-in-law Chris Watts.
• On Monday, the mourning father released a statement revealing how he and his family have become the targets of death threats and cyberbullying.
• He is calling on Congress to pass laws to protect victims like himself and for social media platforms to "stop this despicable conduct."
• Visit INSIDER's homepage for more stories.

In the year since Chris Watts murdered his pregnant wife Shanann and their two young daughters, Shanann's father says the family has become the targets of death threats and online abuse.

Shanann Watts and her daughters Bella, 4, and Celeste, 3, were reported missing last August. A few days later, Shanann's husband, Chris Watts, led authorities to where he hid their bodies at an oil site where he worked.

He pleaded guilty to their murders in order to avoid a death sentence. He is currently serving three consecutive life in prison sentences, without the possibility of parole.

On Monday, Shanann's father, Frank Rzucek, issued a statement to 9News.com, detailing how people online have been making "wild false allegations" and subjecting them to a "constant stream of ugly, evil insults and attacks."

"Every time we turn around, there is someone trying to capitalize on this tragedy by spreading false rumors, or outright lies, about Shanann and our grandchildren," he wrote in the statement.

Read more: From a happy pregnancy announcement to a shallow grave: The full timeline of the Chris Watts murder case

Rzucek said they've even received death threats.

"We have even been subjected to threats on our lives, all because we are the victims of a painful tragedy," he said.

He added: "Families like ours should have the right to feel safe, the right to a basic level of privacy, the right to mourn in peace."

Rzucek wants tech companies to 'take some responsibility' in preventing this from happening

Rzucek decided to issue the statement in hopes that Congress will "pass laws that will protect victims of unspeakable crimes from this kind of abuse" and that social media platforms will "take some responsibility" and "stop this despicable conduct."

The family's attorney, Steven Lambert, told NBC News that they have reached out to Facebook, YouTube, and Twitter about the torrent of abuse, but have found it difficult to get a real person to file a complaint to.

A spokesman for YouTube said in a statement to INSIDER that the company removes hateful videos when users flag them.

"Our hearts go out to the families who have suffered tragic losses due to violent events," the spokesman said in the statement. "We rigorously enforce our policies that prohibit harassment, including removing videos that target victims of violent events or their families and claim these events were 'hoaxes' or didn't happen when flagged by our users."

Facebook and Twitter did not immediately respond to INSIDER's request for comment.

Read Rzucek's fill statement below:

"Hello. I am Frank Rzucek. Last summer, on August 13, 2018, my daughter, Shanann Watts, and her children, were murdered. They were killed by Shanann's husband, and the children's father, Chris Watts.

I can't possibly describe how painful the last eleven months have been for myself and my wife, and for our son, Frankie Jr., and for everyone else who cared so much about Shanann and her children.

Just dealing with this type of tragedy is more than any family should have to bear. But I am making this statement today because, for the past eleven months, piled on top of the pain and grieving of this devastating loss, our family has been subjected to horrible, cruel abuse and outright bullying on a daily basis.

I don't want to draw more attention to the vile material that has been posted online, and so I won't go into specifics. But I will say that our family, including Shanann and our grandchildren, have been ridiculed, demeaned, slandered and mocked, in the most vicious ways you can imagine.

We have been subjected to wild false allegations, fake Facebook accounts, hate speech and a constant stream of ugly, evil insults and attacks. Every time we turn around, there is someone trying to capitalize on this tragedy by spreading false rumors, or outright lies, about Shanann and our grandchildren. We have even been subjected to threats on our lives, all because we are the victims of a painful tragedy.

This is wrong. It is cruel, it is heartless, and it is flat wrong.

It breaks my heart to know that we are not the first family to have to live through this kind of tragedy, and we won't be the last. Families like ours should have the right to feel safe, the right to a basic level of privacy, the right to mourn in peace. And it boils my blood that my family, and other families dealing with the worst imaginable tragedy, have to deal with this kind of cruelty and bullying. It needs to stop.

To Congress, and to anyone in a position of power, we are calling on you to do something, to pass laws that will protect victims of unspeakable crimes from this kind of abuse.

To online social media sites like Facebook, YouTube and Twitter – we have contacted you many times reporting this abuse, but to no avail. We are calling on you again to do the right thing, to take some responsibility for your platforms, and to stop this despicable conduct.

To the people who feel they are entitled to profit off of our loss, we urge you, please stop.

And to the people who are interested in this case, who feel compelled to comment and discuss, please, stick to the truth. It is painful enough for us just dealing with reality – reading the insane conspiracy theories, the ugly false rumors, the lies, only makes it more painful.

Finally, to the people who have stood by us, who have supported us, and prayed for us and our family, for Shanann and our grandchildren: we can't thank you enough.

God bless everyone and thank you for your time."

• Read more:
• 'He didn't give a flying flip': Shanann Watts' mother speaks about how emotionless her daughter's husband was when she was first reported missing
• 'I put my hands around my wife's neck': Video shows the chilling moment Chris Watts confessed to strangling his pregnant wife
• Chris Watts says he has pictures of his murdered wife and 2 daughters in his prison cell and talks to them every day
• Chris Watts talked to investigators about his newfound relationship with God after killing his family, saying he's read the Bible cover to cover

Join the conversation about this story »

NOW WATCH: Nxivm leader Keith Raniere has been convicted. Here's what happened inside his sex-slave ring that recruited actresses and two billionaire heiresses.

• Talent manager Amy Neben, who represents some YouTube stars, told Business Insider which products she advises her clients against promoting on social media, including non FDA approved powders that promote weight loss.
• Vaping products have become the most common rejected sponsorship at Select Management Group, according to Neben, who is a partner at the firm.    
• Influencers should be strategic about what companies they choose to promote on social media – avoiding any one-off campaigns that could damage their brand, Neben said.  
• Visit BI Prime for more stories.

Some popular YouTube influencers refuse to work with controversial companies you might see on Kylie Jenner's Instagram page.

Jenner is among some of the internet's top influencers who promote detox teas, which promise weight loss, and gummy vitamins for hair growth. But for a YouTube influencer with a young audience and a carefully constructed brand, promoting products like these could be the wrong move. 

Amy Neben, partner and talent manager at Select Management Group – a company that manages some of YouTube's top influencers, like Eva Gutowski (mylifeaseva), with 10 million YouTube subscribers, and Lauren Riihimaki (laurdiy), with 9 million YouTube subscribers– told Business Insider that she advises her clients against promoting any "questionable digestible" product not approved by the FDA.

Most of the YouTube influencers Select manages, like Gutowski and Riihimaki, have a target audience of 18- to 24-year-olds. Encouraging fans to be on a weight-loss tea diet isn't the right message influencers with young followers should spread, Neben said.

Dr. Caroline Apovian, Professor of Medicine at Boston University School of Medicine, would advise all influencers against promoting weight-loss products on social media, she told Business Insider. Apovian is an obesity medical specialist and characterized obesity as a disease that should not be treated with non FDA approved powders or teas.

Weight-loss products aren't the only ones Neben advises her clients to stay away from.

Vaping products are now the most rejected type of sponsorship at Select Management Group, recently surpassing weight-loss teas, Neben said. 

"I don't think products like these will ever go away," Neben said. "They just come in different waves and products – and people jump on the bandwagon and ride it out." 

The influencer image 

These products have the potential to damage an influencer's career because of the risks that come with encouraging a young audience to participate in potentially harmful activities, Neben said.

Neben said talent managers should think strategically about how influencers are shaping their careers. Some examples of sponsorships that work well for an influencer marketing campaign are products like skincare, makeup, and food prep, Neben said.

"They have a platform that is much more powerful than TV or film for young audiences," Neben said. "We really want to make sure our clients are always thinking about that and using their influence to do good instead of the one-off paid opportunity." 

SEE ALSO: YouTube star Shelby Church breaks down how much money a video with 1 million views makes her

Join the conversation about this story »

NOW WATCH: Pixar has a secret formula for making perfect films. Here are 5 rules that make its movies so special.

Hello!

Welcome to the Advertising and Media Insider newsletter, where we round up interesting stories we've covered over the past week, ICYMI. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at tdua@businessinsider.com.

First up, if you think consulting firms are  the only interlopers that ad agencies should be worrying about, think again. Hollywood talent agencies and companies with roots in talent management are increasingly trying to carve a piece out of the $240-billion US advertising pie — something that I started wondering about after reporting on the unconventional ways P&G is trying to market to consumers.

Big brands like Delta, P&G and Under Armour are increasingly hiring Hollywood talent agencies like CAA, Endeavor and UTA for marketing — posing yet another threat to traditional ad agencies. Behind the news: 

• A big reason for talent agencies' new place in advertising is the increased fragmentation of media and consumer attention, which is forcing brands to seek out new ways of advertising, such as on Netflix and Hulu. 
• The talent agency pitch is that by being at the epicenter of entertainment and creativity, they are more plugged in than Madison Avenue is and help drive popular culture.
•  But it's not the first time that talent agencies have made a play for advertising dollars (remember Coca-Cola and CAA's marriage from back in the '90s?), so the jury's still out on how viable a competitor they will be to agencies.

Speaking of disruptors, my colleague Lauren Johnson got the scoop that Amazon is continuing to challenge the duopoly's stronghold in advertising, this time by hiring for a new "stealth advertising innovation" team specializing in gaming advertising. 

Amazon wants to disrupt the $100 billion gaming industry, so it's hiring for a 'stealth advertising' engineering team.

• According to two new job postings on LinkedIn, Amazon is hiring for gaming advertising specialists who will get "deep" access to Amazon's trove of purchase data to build out programmatic tools for advertisers.
• This suggests that Amazon may be making advertising — particularly programmatic advertising — a bigger priority, say some e-commerce agency sources.

Elsewhere, our media fellow Amanda Perelli chatted with YouTube influencer Shelby Church, who detailed how much money she typically makes on a video with 1 million views.

YouTube star Shelby Church breaks down how much money a video with 1 million views makes her

• Church, who has 1.2 million subscribers, told Business Insider that she makes between $2,000 and $5,000 on videos with about 1 million views.
• She does it through YouTube's Partner Program, which lets creators earn money by monetizing their channel with video ads.
• But how much money these ads generate depend on factors like a video's watch time, length, and demographics.

And finally, Lucia had the inside scoop on how media conglomerate Group Nine Media is shaking up its sales leadership as it seeks bigger budgets from large ad spenders that span custom content, sponsorships, and the like. 

Group Nine Media is shaking up its sales leadership to jumpstart its revenue. More details:

• Group Nine Media CRO Todd Anderman is leaving after more than six years at the company.
• He's being replaced by a triumvirate of executives with agency and digital backgrounds who will try to jumpstart the company's revenue, including Rachel Baumgarten, EVP of marketing; Kavata Mbondo, EVP of business operations; and Adam Shlachter, chief client officer.
• Group Nine has been trying to diversify its revenue, particularly into e-commerce.

Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)

'You're supposed to be at arm's length': Some ad agencies see potential conflicts of interest as their competitors spend billions to acquire data

145-year-old home security company ADT is trying to ditch its 'dinosaur' image by taking its media-buying in-house

While Facebook takes a beating, its Stories feature is looking like an under-the-radar success

Direct-to-consumer brands like Casper, FabFitFun, and Peloton are turning to scientific testing to find out which ads are a waste of money

Anheuser-Busch's CMO on what many companies get wrong when it comes to being purpose-driven

The CEO of a startup that helps marketers pull data out of walled gardens like Amazon explains why he just sold part of his business to Cannes Lions' parent company

There's a deepening divide among Google workers: those who get free meals and those who don't

Join the conversation about this story »

NOW WATCH: Burger King's CMO explains why the biggest risk in marketing is not taking one

This is a preview of a research report from Business Insider Intelligence. To learn more about Business Insider Intelligence, click here. Current subscribers can log in and read the report here.

Social platforms are ramping up on emergent video formats to drive new and deeper forms of engagement across their sites and apps, yielding new opportunities for brands.  

As platforms experiment beyond in-feed videos, new formats and user behaviors around social video present meaningful opportunities for brands to reach millions of social users. In 2018, social platforms saw explosive growth around innovative video formats like Stories; a rising push around communal video experiences; the launch of new video-centric hubs on social platforms (e.g. IGTV); and the expansion of more premium or longer-form fare. 

In The Social Video Report, Business Insider Intelligence examines how video is evolving on social platforms, and how each platform's priorities are developing and shifting as social networks seek to scale viewership on this content. Social platforms continue to undergo transitions in a bid to capture user attention, but each represents a significant key to understanding how the social video landscape is expanding and reorganizing around new formats and distribution models. 

The companies mentioned in this report are: ByteDance, Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, WhatsApp, and YouTube.

Here are some of the key takeaways from the report:

• Social video advertising investment is expected to grow significantly in coming years. Social video ad spend is expected to reach $25.6 billion by 2023, up 128% from $11.2 billion in 2018, per Business Insider Intelligence forecasts.
• Social video ad spend flows overwhelmingly to the dominant social platforms: Facebook, YouTube, Twitter, and Snapchat. Nearly three-quarters of YouTube ad revenue comes from video content, 60% for Snapchat, and 55% for Twitter, per eMarketer. Video is only 30% of Facebook’s total ad revenue, but the social giant accounts for the largest share of social video ad spend overall. 
• The Stories format has seen explosive growth over the past year. That growth continues to flow overwhelmingly to Instagram: Instagram Stories hit 500 million daily active users (DAU) as of Q4 2018, up from just 150 million DAU in Q1 2017. Instagram is the leading platform for Stories consumption and sharing: 54% of users say they use Instagram Stories the most, compared with other platforms, per Business Insider Intelligence exclusive data.
• Instagram launched IGTV, which it intended to be a YouTube competitor on long-form, user-generated video — albeit mobile-first and vertically oriented. If IGTV can convert Instagram's 1 billion users to consume video there, it could represent a massive, scalable opportunity as soon as the platform starts to monetize the section with advertising.
• Facebook Watch has pivoted to a communal viewing focus as it looks to scale viewership. But even though half of US adults say they've never even heard of Watch, some shows have demonstrated that they can gain loyal followings nevertheless.
• Snapchat continues to traffic heavily in ephemeral video, but the app is ramping up on premium video through Snapchat Originals. That push has helped drive a surge in video engagement on the app: As of fall 2018, the amount of time users spent watching shows each month nearly tripled since January 2018.
• TikTok's rapid growth has suggested that there's space in the landscape for short-form social video. TikTok has been downloaded more than 1 billion times globally, and was the No. 4 non-game app worldwide in 2018 on both iOS and Android devices, per Sensor Tower data. 

In full, the report:

• Examines and forecasts the rapid growth of social video ad revenue through 2023 across each major platform.
• Identifies how video formats are evolving on social platforms as companies seek to drive new types of engagement among users.
• Presents a platform-by-platform portrait of key social platforms' emergent video efforts and how they're each performing on key measures, including audience uptake and monetization. 

Interested in getting the full report? Here are two ways to access it:

1. Purchase & download the full report from our research store. >> Purchase & Download Now
2. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of social video.

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• Logan Paul is holding a track-and-field tournament this weekend for YouTubers and video creators to compete in events like long jump, hurdles, and relay races.
• Paul is betting $100,000 that he's the fastest YouTuber and will compete against challengers for the prize in the 100-meter sprint.
• These are some of the biggest online video creators who will be competing, including Jake Paul, Tana Mongeau, and MrBeast.
• Visit Business Insider's homepage for more stories.

Logan Paul is betting $100,000 that he's the fastest YouTuber and is holding a track-and-field event this weekend to put that claim to the test.

Paul and more than 100 online video creators will be competing on Saturday in the Challenger Games, a track-and-field-style competition. Fans can purchase tickets to see creators race in events including hurdles, long jump, and shot put. Proceeds from the event will go to charity, the Eventbrite page for Challenger Games says.

However, the headlining event will be the 100-meter sprint. Paul has been claiming that he's the fastest YouTuber on platforms from Twitter to Fox Business. He's putting $100,000 on the line to back his bet, which isn't much considering the YouTuber made $14.5 million in a year.

Paul appeared on Fox Business on Monday in a bizarre interview that left many on social media buzzing with questions. In between explaining that he's an "ex-controversial" YouTuber and saying he's recently spent more money than he's brought it, Paul reiterated his claim that he's the fastest YouTuber.

"If I'm being quite honest with you, I'm the fastest YouTuber. I'm the fastest entertainer on the planet. I could be the quickest man on the planet," Paul said on Fox Business. "I'm betting $100,000 that I'm the fastest man on the planet."

Read more:The 10 highest-paid YouTubers include the Paul brothers and a 7-year-old toy reviewer — here's the full list

The Challenger Games will take place on Saturday night at Long Beach City College in California. Tickets to attend the event range from $30 to sit in the upper level to $250 for VIP packages.

These are some of the biggest YouTubers and video creators who will be competing in the Challenger Games:

SEE ALSO: Meet Belle Delphine, the Instagram star who sold her bathwater to 'thirsty gamer boys' and had her account shut down over a rules violation

Logan Paul, who has 19.6 million YouTube subscribers, is betting $100,000 that he's the "fastest entertainer on the planet."

Source: Business Insider

Alex Wassabi — whose real name is Alex Burriss — runs the YouTube channel Wassabi, which produces challenge videos and sketch-comedy skits.

Amanda Cerny garnered popularity on the now defunct app Vine but now has more than 25 million followers on Instagram.

Austin McBroom is known online as the father figure of the ACE Family, who documents their pranks on each other on YouTube. McBroom was once a NCAA basketball star playing for St. Louis University.

Source: The ACE Family on YouTube, SLU Billikens

Bradley Martyn, a bodybuilder and fitness influencer, has over 2 million YouTube subscribers. He documented how he's been training for the Challenger Games race in a video posted online.

Source: Bradley Martyn on YouTube

Brent Rivera also amassed his social-media following first on Vine but now has over 9 million followers on YouTube

The filmmaker and YouTube vlogger Casey Neistat, who recently moved from New York to Los Angeles, will be making an appearance at the Challenger Games.

Source: Pedestrian TV

Another athlete turned YouTuber who has thrown his hat into the ring is Donald De La Haye, known online as Deestroying. A former kicker for the University of Central Florida, De La Haye is now a Canadian footballer who says the race against Paul "can put Deestroying on the map."

Source: SB Nation, Deestroying on YouTube

Drake Bell, now 33, was once a star of the Nickelodeon TV show "Drake & Josh." Bell has recently appeared in YouTube videos alongside his former costar Josh Peck and released music. He will now go head-to-head with video creators at the Challenger Games.

Source: Josh Peck on YouTube, DrakeBellVEVO

Known online as FaZe Rug, Brian Awadis has more than 12 million YouTube followers who watch the 22-year-old play pranks on unsuspecting family members and strangers. He's also been deemed one of the directors of the professional esports team FaZe Clan.

Source: FaZe Rug on YouTube

Two other members of FaZe Clan will also be participating. FaZe Adapt and FaZe Banks each have more than 5 million YouTube subscribers who follow their lives as part of the notable gaming crew.

Source: FaZe Clan on YouTube

Fousey, whose real name is Yousef Erakat, has largely disappeared from social media in the past year to deal with mental-health issues. But Fousey revived his YouTube channel recently and will show up at the Challenger Games.

Source: Tubefilter, DOSEofFOUSEY on YouTube

Jake Paul, Logan Paul's younger brother, will also be competing. The race is just one day before the 22-year-old Jake Paul is scheduled to get married to fellow YouTuber Tana Mongeau in a Las Vegas wedding that MTV will film.

Source: Business Insider, People

Jordyn Jones is known for showing off her dance moves on reality TV shows and to her 5.3 million followers on the short-form video app TikTok.

Source: Jordyn Jones on YouTube

Juanpa Zurita's claim to fame is his comedic sketches on Vine, but the Mexican vlogger still creates skits on YouTube with stars like Lele Pons and Hannah Stocking.

Source: Shots Studios on YouTube

Andrew Bachelor — aka King Bach — was the most followed person on Vine before it shut down. The comedy star will appear alongside other former Vine personalities at the Challenger Games.

One of the most popular users on TikTok is Kristen Hancher, who has more than 23 million followers on the app. She's also a member of Team 10, a group of young influencers headed up by Jake Paul.

LaurDIY (whose real name is Lauren Riihimaki) is a popular beauty and lifestyle YouTuber with more than 9 million subscribers. In announcing her participation in the Challenger Games, Riihimaki wrote on Twitter, "I'm coming out of retirement and putting the cake pops down."

Source: LaurDIY on Twitter

The Saudi Arabian model and social-media star Model Roz confirmed her participation on Instagram to her 10.8 million followers. "Watch you back!!! I'm gonna smoke you," she wrote in her photo caption.

Instagram Embed:
//instagram.com/p/B0GD8BkF8Qt/embed
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MrBeast, aka Jimmy Donaldson, has amassed more than 21 million YouTube subscribers. He's known for his video-gaming videos and challenges where he gives winners thousands of dollars, but he'll now be competing in a foot race for his own shot at $100,000.

Source: MrBeast on YouTube

Peyton List first found fame as part of the cast of the Disney Channel TV show "Jessie" alongside Debby Ryan and Cameron Boyce. The actress has nearly 16 million followers on Instagram.

The YouTuber Rebecca Zamolo was worth as estimated $3.2 million in 2018. Her 7 million subscribers will watch her compete in the Challenger Games.

Source: Gazette Review

RiceGum, aka Bryan Le, has 10.8 million subscribers on YouTube, but he's well-known for his diss about Jake Paul and critiques of other online creators. It remains to be seen how he'll hold up against other YouTubers at the Challenger Games.

The model Sommer Ray has amassed more than 21 million Instagram followers since she started as a fitness influencer. Now, she'll race this weekend with Amanda Cerny, with whom she hosts a podcast.

Tana Mongeau will be competing at the Challenger Games alongside her fiancé, Jake Paul, before the two get married the next day in Las Vegas.

Source: Business Insider

Tanner Fox is a stunt scooter rider and avid car racer with 8.8 million YouTuber subscribers.

Tim Chantarangsu, who goes by Timothy DeLaGhetto on YouTube, has gained a following online for his comedy sketches and rap parodies.

VitalyzdTV, also known as Vitaly Zdorovetskiy, stars in elaborate pranks for his more than 10 million YouTube subscribers. He recently gained attention when his girlfriend ran onto the field in the middle of the Champions League soccer final.

Source: New York Post

Besides these influencers, there are dozens of other creators who have committed to the Challenger Games. Watch the teaser video for the Challenger Games to see more creators who are competing.

Youtube Embed:
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Width: 560px
Height: 315px

• On Tuesday, Jaclyn Hill returned to YouTube with a video titled "Where I've Been," in which she addressed fans who said they purchased lipstick from her brand that caused swelling and bumps.
• Hill began the video by saying she felt "very uncomfortable" and might be making "the biggest mistake" of her "entire career," but wanted to thank her fans for supporting her in recent months.
• She continued to describe the launch of her lipstick line, Jaclyn Cosmetics, as a "complete failure," but said she's "not going to address" any rumors about her brand.
• While Hill did not say if she plans to reactivate her social media accounts, which she deleted in June, she added that she's "working on new products" with "new labs."
• Now, many people on Twitter are criticizing the YouTuber for releasing a 20-minute-long video that provided "no answers."
• Visit INSIDER's homepage for more stories.

After shockingly deleting her Instagram and Twitter accounts in late June, popular makeup vlogger Jaclyn Hill has returned to YouTube.

On Tuesday, the beauty mogul released a 20-minute-long video titled "Where I've Been" to open up about her social media purge following the disastrous launch of her brand Jaclyn Cosmetics. Hill also said she has no plans to "address the rumors" about her company, but added that she is "working on new products." 

People on Twitter, however, are not impressed by Hill's social media comeback, and are now criticizing the YouTuber for providing "no answers" in her video.

Jaclyn Hill returned to social media with a YouTube video on Tuesday

At the start of her new YouTube video, Hill said she felt "very uncomfortable" and might be making "the biggest mistake" of her "entire career" by addressing her followers.

"I don't know how to do an intro today," Hill said in her YouTube video. "I feel very uncomfortable right now, and don't even want to be filming this because I don't want to talk about my feelings, and what's been going on, and all that. I'm just terrified."

"I just want to start off by saying this video might be the biggest mistake of my entire career, but that's okay," she continued. "As Kurt Cobain said, 'I'd rather be hated for who I am than loved for who I am not.' It's so silly, but I live by that quote. I think it's very powerful."

Hill continued to say  she's 'had so many people' tell her to 'not talk about anything'

According to the YouTuber, many advised her to "let everything blow over" after the disastrous launch of her lipstick brand. Still, Hill said she's "totally not listening to any of those people."

"I just keep thinking, like, I built my entire career on my relationship with you guys, and that relationship is so important to me," she continued. 

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• Logan Paul posted an emotional tribute to his parrot, Maverick, who died when he was eaten by Paul's dog Ginger.
• "He was eaten by my Mastiff, who mistook him for a small rubber chicken," Paul wrote on Instagram.
• He also posted a 20-minute video on YouTube, which included a clip of him receiving the news, and footage of Maverick. 
• "This is another curveball in life," Paul said. "I loved this little bird so much. He's been my best friend for the past 6, 7 years, and it sucks it had to happen like this, you know."
• At the end of the video, Paul and his friends told stories about the parrot's life, while holding some of the feathers that were left after the accident.
• Visit INSIDER's homepage for more stories.

Logan Paul has had to say an emotional goodbye to his pet parrot of 7 years, Maverick. Paul posted on Instagram that he found out Maverick had passed away while he was in Sweden.

"And by passed, I mean, he was eaten by my Mastiff, who mistook him for a small rubber chicken," Paul wrote in the caption.

Paul said he'd owned Maverick since before he even started on Vine, and he was the inspiration behind his merch line's logo — appearing on nearly all of the items in the Maverick clothing line. Maverick also had his own Instagram account, which currently has 1.3 million followers.

"This little bird inspired so much of what I do, he was my best friend," Paul said. "And as bizarre as it sounds, this little parrot's legacy will live on FAR beyond his life."

He said he wasn't sure how to handle the news because it was "symbolic to me in so many ways."

"But for all the Mavericks out there who continue to see life through the lens of possibility, who continue to persevere and embrace their differences, I have never-ending love and optimism for you," he said. "Maverick will always be with us in spirit, and he will forever hold the largest piece of my heart. Stay strong & I will too."

Paul could be referring to the fact he recently said his career is going "downhill."In an interview with Fox Business Network, he said he was "terrified" and "I think it's the beginning of the end."

"My expenses just surpassed my income for the first time ever," he told Fox Business Network’s Liz Claman. "I just sat with my financial manager and he told me that. I'm definitely going downhill from here."

Read more: YouTube star Logan Paul slapped a man so hard in the face he knocked him unconscious

Paul also paid tribute to Maverick with a 20-minute video on his YouTube channel, where he showed himself receiving the bad news that his dog Ginger, who has 485,000 Instagram followers, had eaten him via a FaceTime call.

"Dumb little bird, Maverick the parrot, he's gone," Paul said at the beginning of the video. "You know how much I hate these dramatic sit-down videos — I hate watching them, I hate making them even more ... Maverick was murdered, he was eaten."

He said life had been a "bitch" lately, and this week was one of the worst of his life.

"This is another curveball in life," he said. "I loved this little bird so much. He's been my best friend for the past 6, 7 years, and it sucks it had to happen like this, you know."

The video also included some clips of Paul and Maverick over the years. At the end, Paul and his friends told stories about the parrot's life, while holding some of the feathers that were left after the incident.

"He was more than a bird, he had a personality," Paul said.

This isn't the first time Paul has had to deal with the tragic death of one of his pets. Back in April, his pomeranian Kong was taken by a coyote, leaving no trace of him.

You can watch the full video dedicated to Maverick below.

Join the conversation about this story »

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• YouTube stars are competing in a 10-part reality series where the last person to leave their shared house wins $25,000.
• Called "The Reality House," the show is drawing comparisons to reality TV show "Big Brother," and more than 2.6 million people have watched the first episode online since it debuted Friday.
• Meet all 13 contestants of "The Reality House," hosted by YouTuber duo Kian Lawley and JC Caylen.
• Visit Business Insider's homepage for more stories.

YouTubers are cashing in on the popularity of reality television with their own reality series that follows 13 online creators living under one roof vying for $25,000.

The show is called "The Reality House," and the first 20-minute episode dropped Friday on YouTube. Since it premiered, the episode has more than 2.6 million views.

The 10-part show is produced by YouTuber duo Kian Lawley and JC Caylen, who will release a new episode every Friday on their channel. Lawley and Caylen are known to their 3.5 million subscribers for their challenge videos — like "Last YouTuber To Leave The Box, Wins $10,000," so the premise for "The Reality House" isn't too far off.

In the first episode, the show's 13 contestants show up to the mansion and are introduced to each other, the hosts, and the crew filming their every move. The set-up of the series is not entirely unfamiliar: It's set up like the popular reality TV show "Big Brother," but the contestants are all YouTubers.

Check out the 13 YouTubers who are competing on "The Reality House" for $25,000:

SEE ALSO: Logan Paul is holding a race to find the fastest YouTuber, and the winner gets $100,000. Here's who is competing.

"The Reality House" is hosted by YouTuber duo Kian Lawley and JC Caylen, whose channel has 3.5 million subscribers. "I’ve never been this excited about a project in my life," Caylen said in a video announcing the show.

Source: KianAndJC on YouTube

First off, there's Chad Tepper, a YouTuber with 1.1 million subscribers, who describes his channel content as "a lot of stupid stunts like you see on Jackass."

A few of the contestants are lesser-known YouTubers who are friends with hosts Kian and JC, like Corey La Barrie. "Nobody wanted me here, and I'm f------ back, so let's go," La Barrie said as he walked into the "Reality House" mansion.

There's Crawford Collins, who appears to be a last-minute choice to replace a high-profile contestant who didn't show up: Tana Mongeau. "Honestly, I'm only here because Tana didn't show up, but I'm not complaining about it," Collins says in the episode.

The contestant that's likely least familiar to viewers is Omar Castillo, aka CrayCrayRoc on YouTube. He only has 61,000 subscribers, but he's better-known as the father of host JC Caylen. "I'm known to do stupid s---," Castillo says in the show premiere.

The only luggage that Dominic DeAngelis, aka Dommy D, brought to the "Reality House" mansion was a case of White Claw spiked seltzer.

Elijah Daniel was most recently in the news for renaming a Michigan town "Gay Hell" for Pride Month. "I'm not a f------ YouTuber, but I am here to make YouTubers cry," Daniel said in his intro on the YouTube show. "There are no allies in this Fake Big Brother house. I will 'yeet' you off the f------ balcony if I have to."

Source: INSIDER

The Kansas-born Jake Webber has a relatively small following compared with others in the house, with just 763,000 subscribers. He often appears in collaborations with popular YouTuber duo Sam and Colby.

YouTuber Jenn McCallister is known as "jennxpenn" on her channel, which boasts 3.6 million subscribers. Much of her content in the first episode revolved around her fanbase's niche foot fetish community.

Kristen McAtee is a member of the group of online creators called the "Vlog Squad," which is headed up by David Dobrick. "I hate swimming, but there's a pool," McAtee said upon entering the house.

Lauren Riihimaki, whose channel "LaurDIY" has over 9 million subscribers watching her beauty and lifestyle videos.

Sarah Baska is a comedic creator who got her start on Vine, but has since continued producing videos on YouTube for 1.4 million subscribers.

One of the YouTubers on the show has Big Brother experience: Trisha Paytas, who stayed only 11 days in the Celebrity Big Brother house in 2017 before leaving. The "Reality House" premier episode already hinted at tension between Paytas and other contestants, so there's bound to be drama.

Source: BBC

Rounding out the 13 YouTubers is Zach Clayton, who releases music under the name "BadZach" for more than 1.8 million YouTube subscribers.

New episodes of "The Reality House" will go up on YouTube for the next nine weeks every Friday at 3 p.m. ET.

Source: Tubefilter

• You can use Google Chromecast to stream video, audio, and images from your iPhone to your television, projector, or display. 
• When you set up Chromecast on your iPhone, you can cast anything from your Google accounts or streaming services like Netflix, YouTube, or HBO. 
• Chromecasting from your iPhone is sometimes even easier and more stable than streaming from your laptop or desktop. 
• Visit Business Insider's homepage for more stories.

Since its debut in 2013, the Google Chromecast has positioned itself as one of the most affordable of the various streaming devices on the market, clocking in at just $35 for the standard model – though its competitors have now caught up with similar offerings in Amazon's Fire Stick and Roku's Roku Express. 

But where Google shines is not in simply basic streaming – which all of these devices do – but in its ties to the Google ecosystem, as well as Google Assistant. This makes it easy to cast video and audio from your iPhone to a variety of devices and rooms with a swipe of the finger. 

Here's how to set up and cast almost any content from your iPhone to your Chromecast-connected devices. 

Check out the products mentioned in this article:

Google Chromecast (For $35 at Best Buy)

iPhone Xs (From $729 at Apple)

Amazon Fire TV Stick (For $39.99 at Amazon)

Roku Express (For $34.99 at Amazon)

How to Chromecast from your iPhone 

1. Plug in your Chromecast to the HDMI port on your HDTV or your surround sound receiver.

2. Download and open up the Google Home app on your iPhone, which will prompt you to link your Google Account, turn on Bluetooth, and connect your Wi-Fi network. You'll also name your Chromecast here.

3. Now you should see the name of your Google Chromecast (or multiple Chromecasts, if you have more than one) connected to your iPhone– at as little as $15, you might find yourself wanting to set up multiple devices around the house. 

4. This is your Chromecast control center. From here you can stream songs from Google Play and other connected music services, select different rooms of the house to cast to, and link various streaming services. 

5. You can also adjust volume from your iPhone, stream photos from your Google account, and create and add users to your device. 

How to access Chromecast streaming services on your iPhone 

What most people want to know is how to stream Netflix, Amazon Prime, Youtube, HBO, and other popular streaming services. 

1. For the most part, this is exceedingly simple. With Google Home installed, you should see a small Chromecast icon in the top right or left corner when you open the streaming app on your iPhone. 

2. Select the Cast Device that you want to cast to and click "cast."

3. You can also cast these services from Google Home, but it's easier to do this from the native apps. 

It's really that simple. 

However, because Chromecast works by sending the stream link directly from your iPhone to the Chromecast, occasionally, the stream will continue even after you've "stopped" the stream on your iPhone from the streaming service (say, YouTube). 

In these cases, simple return to your Google Home app and stop the stream from there and you can proceed to cast new content. 

SEE ALSO: The best iPhone accessories from cases to lightning cables

SEE ALSO: The best Google Assistant smart speakers you can buy

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• YouTube's top creators are making millions off their digital brands.
• The talent manager Adam Wescott, who represents some prominent YouTube stars, told Business Insider that YouTube and Instagram were at the core of where most of these influencers make their money. 
• Developing consumer products independently as an extension of a brand has become a recent trend, according to Wescott.
• Click here for more BI Prime stories.

Some of YouTube's top creators are making millions a year off their online brands, like the 7-year-old Ryan of Ryan ToysReview, who makes $22 million a year.

These influencers have built diverse income streams, from monetizing their channels with Google ads to doing branded campaigns on Instagram. 

Business Insider interviewed Adam Wescott, who manages some top YouTube influencers, to get a sense of how these stars are making their money in 2019 and how the business landscape is changing.

Products are on the rise 

While the core of most top creators' revenues is still Google AdSense and brand integrations, self-produced consumer products have become an important income opportunity. What once dominated the space, like brand-affiliate links and codes, have become more of an afterthought, Wescott said. 

Wescott, a partner at Select Management Group, manages creators like Eva Gutowski (mylifeaseva), who has 10 million YouTube subscribers, and Lauren Riihimaki (LaurDIY), who has 9 million subscribers. They each own and operate their own companies, and sell direct-to-consumer products.

Riihimaki has LaurDIY crafting kits that are sold at Target and a bedding line with Jay Franco, which is sold on Amazon. The 19-year-old McKnight twins Brooklyn and Bailey, with 6.2 million YouTube subscribers, are known by fans for their eyes, according to Wescott, and sell their own formulated mascara and branded accessories on their website, brooklynandbaileyshop.com, through the e-commerce platform Shopify. The products are also available on Amazon and in stores at Forever21's Riley Rose. 

Select owns these product lines, like the McKnights' Lash Next Door mascara, and the company develops products in-house under its ventures arm, Third Act Ventures LLC, Wescott said. 

They then work with third-party companies to manufacture the products. For instance, Lash Next Door is manufactured in Italy and distributed out of the McKnights' office and warehouse. The product development took 18 months, and they worked directly with chemists on the formula, Wescott said.

How do top influencers decide which products to sell?

These creators have found success in producing their own products by taking an existing product, that both serves a market need and matches their brand, and rebranding it to match their platform, Wescott said. 

"If you take something that their audience already recognizes them for, and then you add an original innovative product and formula that services a need, people would be buying the product anyways," Wescott said. 

While selling direct-to-consumer products online can allow a creator to take a higher split, there are risks. When disaster strikes, well-established brands have the experience to successfully address issues, while independent and less-experienced YouTube influencers could risk losing their credibility. 

The YouTube beauty influencer Jaclyn Hill recently faced backlash online after releasing lipsticks through her makeup line, Jaclyn Cosmetics. Fans of the social-media star said they received broken lipsticks, and that some of her products caused swelling and bumps on their lips. Hill addressed the issues on her YouTube channel, describing the launch as a "complete failure."

Hill is not managed by Select.

"Because a lot of our talent comes from fashion and beauty, there's this expectation and loyalty from the audience because they are known for product reviews and tutorials," Wescott said. "If you are putting out a product that doesn't meet your own standards, you are losing your own overall credibility."

YouTube 

YouTube is still the base

The most lucrative platform for top creators is YouTube, according to Wescott. The YouTube Partner Program allows creators with at least 1,000 subscribers and 4,000 watch hours in the past year to monetize their channels through ads, subscriptions, and channel memberships. 

Google has gradually allowed some creators in the Partner Program to add a one-click merchandise shelf below their videos. This feature showcases a creator's official branded merchandise from their online store. Select pays as much attention to shelf sales as they do for dot-com sales. 

The merch shelf is gradually rolling out to creators and doesn't show on all video pages, according to a Google Support post.

Social media

Instagram is second to YouTube in lucrative social-media platforms for influencers. The company is testing in-app checkout, making it easier for users to shop off a post directly. 

"The fact that the platforms are already thinking about commerce and sales is a huge value add for us," Wescott said. This allows creators to continue building their brands directly on the sites. 

Snapchat, TikTok, and Facebook aren't as valued when it comes to overall income for top YouTube influencers — unless the platform fits the content they are already producing, Wescott said. 

Additional opportunities 

Publishing a book, going on tour, and selling merchandise shouldn't be counted out if done right, Wescott said. 

Select's clients are encouraged to think about how they can extend their brand and increase their business overall. One of the ways Riihimaki has extended LaurDIY on social media is by creating an Instagram page for her dog Moose (@moosetheminibully), which now has 800,000 followers. Through the success of the page, she has created a pet-merchandise line, sold at Petco, which is promoted on the account.

SEE ALSO: YouTube star Shelby Church breaks down how much money a video with 1 million views makes her

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• You can cancel subscriptions on your iPad in just a few steps through the device's Settings app. 
• If you've signed up for free-trial subscriptions to streaming services or apps on your iPad, you might want to cancel them before you get charged. 
• Visit Business Insider's homepage for more stories.

It's easy to sign up for subscription services on your iPad, especially if you have an Apple TV and an iPad on the same account – both of which are fantastic for streaming video. 

Streaming services like Hulu, HBO Now, Apple Music, and Pandora Premium are all subscription-based, and these subscriptions can be activated with just a few steps, regardless of which device you're using. 

It's possible that you might even have subscriptions you're unaware of, either because somebody in your house might have inadvertently signed up for it or you might have forgotten that you subscribed. 

When you check your subscriptions on your iPad, you can cancel the ones you aren't using. This can be especially useful if you sign up for a trial subscription but want to cancel it before the service begins charging your card.

Check out the products mentioned in this article:

iPad (From $329 at Apple)

How to cancel subscriptions on your iPad

1. Open Settings.

2. Scroll down the list on the left to tap on "iTunes & App Store." 

3. Tap on your Apple ID on the right list.

4. This will bring up a list of options. Tap on "View Apple ID."

5. It will require authentication to access it. Type in your password.

6. Scroll down to and tap on "Subscriptions" near the bottom of your screen. This will show everything you've subscribed to across all devices.

7. Scroll through the list and tap on any subscription you wish to cancel.

8. Tap "Cancel Subscription" near the bottom.

9. It will ask you to Confirm Cancellation. When you tap "Confirm" your subscription will be officially canceled.

Related coverage from How To Do Everything: Tech:

• 'Why won't my iPad charge?': How to diagnose and fix common iPad charging issues

• How to restore your iPad from a backup after resetting it

• Can iPads get viruses? Here's what you need to know

• How to backup your iPad to iCloud or a computer

SEE ALSO: The best iPads you can buy

Join the conversation about this story »

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• Recent reports may have suggested that YouTube's dominance in online video is eroding, but Google leadership quashed those claims during parent Alphabet's second-quarter earnings.
• "YouTube revenue growth was strong in the first quarter, and again strong here in the second quarter," Alphabet's CFO Ruth Porat said during the company's earnings call.
• YouTube's removing content has had "virtually no impact" on YouTube revenues, she said.
• Click here for more BI Prime stories.

Recent reports have suggested that YouTube's dominance in internet video is eroding, but Google leadership quashed those claims during parent company Alphabet's second-quarter earnings on Thursday. 

The company stuck to its convention and didn't break out YouTube's revenues separately, but said that regulatory and advertiser scrutiny had not affected YouTube's earnings.

"YouTube revenue growth was strong in the first quarter, and again strong here in the second quarter," Google parent Alphabet's CFO Ruth Porat said during the company's earnings call. She said the video giant was the second largest driver of revenue growth across Alphabet.

Alphabet exceeded analyst expectations, reporting total revenues of $38.9 billion, up 19% year-on-year, driven by mobile search, YouTube and Cloud.

YouTube has come under fire from advertisers whose ads have repeatedly ended up next to unsavory content. It is also facing regulatory scrutiny, with the Justice Department opening up an investigation into Google's market power and the Federal Trade Commission reportedly considering asking YouTube to disable ads against kids content, Axios reported.

Google's core advertising business also bounced back. After a bad miss in the previous quarter, ad revenue grew over 19% from the same period the year prior, beating analysts' predictions of just over 15% growth. Porat attributed that to direct-reponse advertising becoming more key in recent quarters. 

Google CEO Sundar Pichai also said that YouTube continues to be an important investment, having seen strong growth in several areas.

He said that creators were continuing to flock to YouTube, and that channels with more than 1 million subscribers had grown by 75% year on year. He also pointed out new monetization products like SuperChat, Channel Memberships and Merch, which he said had allowed "thousands of channels" to double their total monthly revenue. 

He also said YouTube was building momentum with its subscription services — YouTube Music and YouTube Premium — which are now available in over 60 countries, up from five markets at the start of 2018.

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• A beauty YouTuber took part in a challenge where she went to the worst rated salon in her area.
• The challenge has been making its way around the beauty YouTube community for a few weeks.
• YouTuber Mar, whose real name is Mariale Marrero, visited a salon in Vegas, and claimed it gave her a skin infection.
• The makeup artist's daughter saw the video and hit back at Marrero, saying she shouldn't have publicly shamed them, and she was lying about the salon's cleanliness.
• Marrero posted another video saying she was sorry for hurting them, but couldn't apologize for "the truth."
• Visit INSIDER's homepage for more stories.

There's a challenge making its way around the beauty YouTube community where the creator goes to the worst rated makeup salon in their area. One YouTuber who tried it out is Mar, a beauty influencer who lives in LA.

Mar, whose real name is Mariale Marrero, went to a salon in Vegas when she was visiting, and vlogged the whole experience from the booking to end result. Throughout the video, which was posted on July 19, she used captions to say the makeup products burned her skin. She also claimed she ended up with a skin infection.

There are currently dozens of videos on YouTube of people trying out the challenge, including uploads from beauty influencer Cole Carrigan and family vlogging channel Meet The Vloggers. Some of the videos have racked up millions of views.

Creators usually approach the challenge with a level of anonymity, so to not publicly shame the place they go to. But in Marrero's video, the outside and inside of the salon were filmed extensively, so arguably it would be fairly easy for anyone local to identify it.

Marrero first filmed herself having trouble securing a booking. When she finally sat down for her appointment, she filmed the interior of the salon, including the storefront and the makeup artist's bench. She put captions on the video, criticizing the salon's cleanliness and referring to the artist's "bacteria-infested kit," and how "bacteria feels so nice on my face."

She also called a makeup pot "salmonella in a jar," and a setting spray "salmonella spray."

She filmed herself telling the artist the eyeshadow primer burned, but claimed she continued to put it on anyway. She then captioned a clip of the makeup artist at work with, "casually getting a skin infection."

Afterward, Marrero asked for the bathroom where she continued to film and be shocked by the cleanliness, and joked that the dirty mop water was used to clean the makeup artist's brushes.

After the appointment, Marrero said the artist tried her hardest, but the end result wasn't "cute."

"The biggest issue for me is that my eyes right now itch so bad," she said. "If your client is having a reaction to something and she tells you that it burns, you don't just keep putting it on."

Marrero said later in the video that after a couple of days, she "started getting some red bumps on my face." She explained she'd visited a doctor, and he'd informed her she had a skin infection.

"I realized I had gone to this makeup artist and I was like, oh my God, I got an infection on my face from the makeup artist," she said. "I've been to a lot worse rated makeup artists and that has never happened. But it happened now."

Marrero closed off the video warning people to be more careful about their health and the places they go to.

After the video was posted, the daughter of the makeup artist, who goes by Tiff, called Marrero out on Twitter.

"This was all a set up and you know it," she wrote, adding that the artist was not trained in the type of makeup Marrero wanted, she was rushed, and all the products are certified and sanitized.

She said saying the mop bucket was used to clean them was "a lie that you came up with to make your horrible video even the tiniest bit more interesting."

Read more: Why the beauty community on YouTube is one of the most turbulent and drama-filled places on the internet

She added Marrero planned the whole thing to make the salon look bad, and to convince her viewers she was a "victim."

"It's sad that as a Latina you would come into a salon that is Latina owned and ran so that you can come tear them down in order to get views and likes," she wrote. "While this store may not be the high end salons you feel like you belong to, this is a salon for the middle to lower class and is respected in the community."

She ended the statement saying Marrero should know her video was "defamation of character and for the salon."

"You will be hearing from us again," she said.

Tiff also posted a thread about how Marrero mocked her mother's availability, "but the reason she has that availability is to take care of her 17 year old daughter with special needs," she said.

"And now you're trying to ruin what pays the roof over my sisters head, her doctors appointments and her medicine that keeps her alive!?" she wrote. "You should be ashamed. She is her full time job!"

Tiff's sister also posted a tweet, with a photo of what the makeup artist's bench looked like.

On Marrero's Twitter page, she defended her claims of getting a skin infection, and told her followers she had been receiving death threats.

She also said it was never her intention to hurt the people who run the salon, and that she wanted to "make things right."

On July 22, Marrero posted another video titled: "What REALLY happened... Las Vegas Makeup Artist."

She said she thought she had done a good job at keeping the identity private, and nobody would know who they were. She apologized for hurting the makeup artist and her family, but said she "cannot apologize for the truth."

She said she was upset and angry at the time, and the captions in the video were all "bad jokes."

Since Marrero's second video, there have been several exchanges between her and the makeup artist's family. Marrero has also received a lot of criticism from viewers, saying she should apologize again without the caveats. Others say she was lying about the infection, and set out to make a salon look bad just for the fun of it.

Drama channel TeaSpill also got involved.

Tiff said she wanted to see a doctor's note for Marrero's skin infection. She and her sister have stated several times that they want the video taken down.

"You have failed countless times to show a doctors note or tell us your diagnoses,"she tweeted. "A straight phony. Fake. And a huge liar."

"I'm sorry, I got a skin infection and went to a doctor," Marrero wrote in one response. "I'm not lying and wish you and your mother would accept it so you could stop this from happening to another client. Please stop spreading hate."

So far, no action has been publicly taken.

INSIDER has reached out to the makeup artist's family and Marrero for comment.

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• A family on YouTube, who have 1.2 million subscribers, have made a life-like replica doll of their four-month-old baby.
• It is in collaboration with dollmaker Mary Shortle, who makes realistic-looking dolls.
• The Ingham Family — mother Sarah, dad Chris, Isabelle (aged 13), Esmé (aged 9), Isla (aged 7), and newborn Jace — make vlogs about their daily lives.
• Some fans love the idea of getting their own Jace clone, complete with birth certificate and nappies.
• Others are horrified.
• Visit INSIDER's homepage for more stories.

There's a trend some people are really into where they buy incredibly realistic-looking dolls. And if you're a fan of the Ingham Family, great news, they've decided to get involved in the fad and have released a replica version of their four-month-old baby.

The Ingham Family have 1.2 million subscribers on YouTube, and make vlogs about their daily lives. In the family, there's the mother Sarah, dad Chris, Isabelle (aged 13), Esmé (aged 9), Isla (aged 7), and newborn Jace, who is four months old.

In a video posted on July 19, Sarah Ingham pointed the camera at a picture of Jace that Esmé drew, and said there was a good reason they were showing it. Then she mentioned doll maker Mary Shortle, and how they had been working on something together.

"She and us have come up with something really really incredible, and we're all so excited about it," she said. "And we're going to pick him up right now."

In the shop, the Ingham daughters are shown playing with the scarily life-like dolls. Then, Sarah gets them to close their eyes because they're about to see the new design of their little brother's clone. They gasp.

But they're not horrified. Far from it. They're in awe.

"Oh my gosh I love it," says Esmé. "So cute." Isabelle covers her mouth and looks thrilled.

"I can't believe how — it's so like him," says Sarah.

The doll is supposed to look like Jace when he was 2 weeks old. There have been 250 produced in total, and each purchase comes with a photo, birth certificate signed by the family, nappies, and outfits. They cost £279 ($346) to £344 ($426) on the Mary Shortle website.

"Those of you who buy baby Jace will have the opportunity to bring Jace, your baby, down to Mary Shortle's, we'll get some food in and we'll have a party," said Sarah. "We will be there, you'll get to meet the real Jace, and we'll just have a good time."

Read more: The Instagram influencer whose 100,000-strong following got wiped says she called the police because it felt like 'a murder'

A lot of people who are desperate to buy a doll for themselves commented on the video.

"What an incredible thing to have and show Jace when he gets older," wrote one person. "Got a bit emotional watching that."

Others aren't so keen.

"You are freaking KIDDING!" commented one person. Others wrote that it was "unbelievably weird,""creepy," and "irresponsible."

"Honestly shocked," said one viewer. "He's YOUR baby no one else's, why would you want someone to have a replica of your own child, it's honestly wrong on so many levels."

Another asked: "What if a weirdo buys one?", adding a grimacing emoji.

The dolls are dividing opinion on Twitter too. "I want to puke..the ingham family are selling reborns of their baby for £....wtf thats just gross...its like your selling your kid," one person wrote.

Petty Paige, who runs a drama channel on YouTube, said she doesn't have a problem with lifelike dolls, but brought up the fact Chris Ingham was accused of predatory behavior towards teenage girls in 2018.

"We are aware that certain untrue stories have been posted on social media platforms in the last 24 hours regarding Chris. These stories are not true and the accusations made are entirely without foundation," the Ingham Family said in a statement at the time.

"We are all very hurt and deeply upset by these cynical attempts to damage Chris' reputation and will take whatever steps are necessary to preserve Chris' good name. We are taking action and can't comment further at this time."

In short, it looks like some people love the idea of creating 250 lifeless versions of a newborn child. But others really, truly hate it.

You can watch the full video below.

INSIDER has reached out to The Ingham Family for comment.

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• Tana Mongeau, who has 4.5 million YouTube subscribers, and Jake Paul, who has 19 million, got engaged at Mongeau's 21st birthday party in June.
• The pair have been "dating" for about two months, but openly admitted it was to fuel the rumors and to get more views. A successful experiment, since they have both gained hundreds of thousands of subscribers in the last few weeks.
• They have both featured heavily on each other's YouTube channels — making out on camera, getting matching tattoos, and taking a pregnancy test.
• Nobody could really work out if the relationship is real or not, including many other YouTubers. When asked, Mongeau said, "I don't know, sometimes." But on Twitter, she insisted the proposal was real.
• They are allegedly getting married this coming weekend.
• Brand consultant Brandon Relph said they are probably just enjoying themselves for now, but "history has shown things like this don't last forever."
• Visit INSIDER's homepage for more stories.

Two of YouTube's biggest stars are about to get married. Maybe.

For the past few months, Tana Mongeau, 21, and Jake Paul, 22, have been spending a lot of time together, but nobody can work out if their relationship is real or if it's all for show. And it's all gotten even more complicated since Paul apparently proposed to Mongeau on June 24 at her 21st birthday party.

They are now due to be married this coming weekend.

Here's a timeline of what we know about their relationship so far.

The relationship appears to have started as a joke

At the end of April, Mongeau uploaded a selfie video to her Snapchat that sent fans into a meltdown. She had just publicly split from her cheating ex-boyfriend Brad Sousa, but eagle-eyed followers realized the bed she was filming from wasn't her own. It was later posted by KEEMSTAR on his gossip channel DramaAlert that it belonged to Logan Paul's younger brother Jake at the Team 10 House — the mansion in Calabasas which he shares with friends.

A few days later on April 30, Mongeau uploaded a video to her channel called "Mukbang In Bed With My Rebound Jake Paul." Mukbang, meaning eating on camera, and rebound, hinting that Paul and Mongeau were an item.

At the start of the video, Mongeau added a caption saying she was with her "friend" Jake, and throughout filming, the pair joke around together, flirting and calling each other "babe."

Read more: Logan Paul said he wants to 'rip the head off' the man he was filmed slapping unconscious, who now claims the video was fake

On the same day, Paul posted a video titled "meet the girl i've been hiding from you.." where he refers to himself and Mongeau in jest as "two of the internet's biggest sociopaths." He maintains throughout the video the pair are just good friends, and they both just wanted to prove that rumors spread like wildfire on YouTube. Mongeau also admitted freely they should get together just for "the clout."

But then, confusingly, they also kiss at the end.

Since then, Paul and Mongeau have been caught in a bizarre in-between relationship, where they're sort of a couple, but sort of not. They've been featured heavily on each other's channels and referred to each other as boyfriend and girlfriend, but at the same time joke about it as if it's all a big prank.

The pair are both not without controversy

Brand consultant Brandon Relph, who specializes in the influencer space, told INSIDER it makes sense that Mongeau and Paul would end up filming together because both their careers have both taken some controversial turns.

"There are YouTubers who are generally liked by most people, and I wouldn't put those two in that category," he said. "Jake has had lots of controversies himself, but so has she. And Tana has this weird way about her where she kind of gets to do what she likes and gets away with it."

Read more: Why the beauty community on YouTube is one of the most turbulent and drama-filled places on the internet

Almost exactly a year ago, Mongeau tried to put on her own convention to rival YouTube's VidCon, called TanaCon, which resulted in over-crowding, demands for refunds, and fans passing out and getting sunburned in the California sun.

Paul has faced backlash from creators and fans alike in the past for his stunts and pranks. YouTuber Shane Dawson even made an eight-part docuseries about whether or not he could be a sociopath.

"Now do I think it's fake?" said Relph. "To an extent, but maybe not all of it. I wouldn't necessarily doubt that they're attracted to each other."

Mongeau and Paul have both appeared in each other's videos

On Paul's channel, Mongeau has appeared in at least eight of his videos over the past two months, including one documenting their "first time making out on camera," one where they take a pregnancy test, and a vlog of how Mongeau's ex "wants to fight" him.

Paul has physically featured in five of Mongeau's videos, but she has openly spoken about him in various collaborations with other creators. For example, in a video with Vlog Squad member Josh Peck, he asked whether they were really together, and Mongeau replied: "I don't know, sometimes."

When talking with YouTubers Shane Dawson, Ryland Adams, and Morgan Adams, Mongeau said she never really wanted to be monogamous (she used to be in an open polyamorous relationship with Bella Thorne until they broke up in February) unless they were the "love of her life."

"And that's Jake Paul?" Ryland asked, to which Mongeau sarcastically replied, "Yeah."

Mongeau and Paul even got matching tattoos three weeks ago — reminiscent of a video Paul made with his ex-girlfriend Erika Costell.

Costell and Paul's relationship started out as seeming like it was all for clicks, said Relph, but then it developed into something real. He suspects this could be what's happening with him and Mongeau as well — they do appear to have gotten closer since the first time they filmed together a few weeks ago.

"I don't think it's strictly like a 'come round and we'll film a video for business' thing," Relph said. "I think they genuinely hang out around that. But I do feel there's an element of over-broadcasting and over-compensating for the benefit of their careers."

Both Paul and Mongeau appear to be benefiting from the relationship by gaining subscribers

It's clear that both Paul and Mongeau have seen an increase in subscribers and viewing figures since all the speculation around them started.

Mongeau has gained over 208,000 subscribers over the last month to reach 4.5 million, according to Social Blade, a site that tracks social media statistics and analytics. Paul has gained 181,000 and has a total of 19 million.

But despite their differences in subscriber counts, Relph also believes Mongeau may be more in control over how long the relationship will go on for. She was racking up several million views per video before Paul started featuring in them, whereas Paul sees a bigger spike comparatively when she makes an appearance on his channel.

"Tana has a very, very different audience to Jake's audience," Relph said. "Jake is usually the person who brings numbers to people, but I think Tana has helped Jake more than Jake's helped Tana in this case. Because Tana has shown she can ride through controversies without needing anyone, and people still watch her."

But whether it will last forever, he said, he's not sure.

"I don't think there are any business ties between them that would force them to stay together making videos if they fall out," he said. "But I think it's one of those where it's a bit of an interesting show and an interesting study to watch."

Read more: Jake Paul bought his fellow YouTuber 'girlfriend' Tana Mongeau a $124,000 Mercedes-Benz G-Wagen for her 21st birthday

Paul appeared to propose in June at Mongeau's 21st birthday. Mongeau showed off a diamond ring on social media.

At the beginning of June, Paul uploaded an episode of his new series "Team 10 Uncut," where he explained how the rumors started and revealed he and Mongeau decided to play up to it to get more views.

However, it's still true that the pair's relationship may have organically developed further since then.

It certainly looked like it when Paul appeared to buy bought Mongeau a Mercedes-Benz G-Wagen for her 21st birthday (although this later turned out to be a prank). He also proposed during her celebrations — having bar staff at a night club bring over a cake with the words "Will you marry me Tana?" iced on.

She then showed off a massive diamond ring that he apparently bought her.

"JAKE JUST PROPOSED," she wrote on Twitter just seven hours ago, with several follow-up tweets insisting it wasn't a joke.

When Mongeau's ex-girlfriend Bella Thorne heard the news, she posted two photos on her Finstagram— and alternative Instagram account called " thatweirdbitchbella"— of her crying with the caption "When ur ex gets engaged," followed by 35 sobbing emojis.

At VidCon in July, Paul made a surprise appearance during a question-and-answer session with Mongeau. He read out a poem he'd written about their relationship, which was full of sexual innuendos (including rhyming "Tana" with "banana.")

He then announced their wedding date will be July 28. MTV will be filming the whole thing for Mongeau's digital reality show "Tana Turns 21,"according to People.

Mongeau seemed to further confirm their relationship on stage, saying she and Paul are "f---ed in the head in the same ways."

"No matter what I do, someone is going to try to negate it," Mongeau said. "You're crazy Jake Paul, but you're crazy like me."

Read more: Bella Thorne lashed out at ex girlfriend Tana Mongeau, saying she 'broke girl code' and 'dated me for Twitter'

On July 25, Mongeau tweeted that Logan Paul had finally come around to her and Jake's relationship. She said Jake's older brother had "cried" when he realized "Jana is real."

Later that day, she tweeted that she didn't care what people thought of their relationship.

Maybe Paul and Tana aren't ready to give up riding the wave of fame just yet. Or maybe the pair genuinely have had a whirlwind romance and decided to spend the rest of their lives together.

"History has shown things like this don't last forever," said Relph. "I think they're just both enjoying themselves and having a good time ... We're very much in the height of Jana world at the moment, and it will be a few months until we realize where it's heading."

INSIDER has contacted Paul and Mongeau for some clarity on their relationship.

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• Laina Morris, who became famous after sparking the "overly attached girlfriend" meme, said on Thursday that she was quitting YouTube.
• In a 30-minute goodbye video, Morris said she had struggled with depression and anxiety over the past year.
• Morris also thanked her fans for supporting and believing in her.
• Visit Business Insider's homepage for more stories.

Laina Morris, 28, the origin of the "overly attached girlfriend" meme, announced on Thursday that she was quitting YouTube, the platform that led to her viral stardom about seven years ago.

In 2012, Morris took part in a contest held by Justin Bieber, who was looking for someone to create a "Girlfriend" song to go with his hit single "Boyfriend." Morris' submission, a three-minute parody video of "Boyfriend" called "Girlfriend," portrayed Morris as a super-committed, super-jealous girlfriend.

The video resonated because of its funny lyrics, but also because Morris sang most of her song without blinking, staring into the camera the entire time.

Morris' "Girlfriend" video went viral, attracting millions of viewers and sparking the meme, where people would post Morris' picture and add funny captions describing what an overly attached girlfriend would do.

Morris filmed more parody videos over the years and appeared as a guest in many other YouTube videos. She was also featured in a video from Delta Air Lines and interviewed celebrities on the red carpet at the 2012 American Music Awards. She also appeared on "The Nerdist Podcast" with Chris Hardwick and on "Late Night with Jimmy Fallon."

During the peak of her YouTube days, Morris posted videos about once a week. But she stopped posting regularly after August 2017. She uploaded one video in August 2018, and on Thursday she posted her final video.

Read more:The 'overly attached girlfriend' explains what it's like being a wildly popular internet meme

In her 30-minute farewell, Morris said she'd been struggling with anxiety and depression and had seen a psychologist and taken medication to help her mental health. She said that seeing others in the media talking about mental health, specifically the actress Kristen Bell, helped her to accept herself.

"It is very important to me that with this video I do mention my experience and let you know that depression is hard, and it hurts, and it can make you feel crazy, and it can make you feel very alone," she said. "It can make you feel like you will never fully get better, because there are highs and lows — and the lows are so low. But when you're feeling good, it can be really scary because you don't know how long that feeling will last. When you start to feel bad again, it can be scary because you thought you had gotten over it. Right? Like, I get it. I know how hard it is."

Morris also encouraged anyone struggling with mental-health issues like anxiety or depression to reach out for help and to find acceptance through the process because "at the end of the day, you are alone with you and your own thoughts, and you need to love yourself."

You can watch Morris' full video below.

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